Who doesn't want to 'learn the ways of Vulcan logic?'
Microsoft has made no secret of its grand plans for chat bots, and this week it rolled out five new ones for Skype. Surely the most fun is "Spock," a bot that promises to help you "learn the ways of Vulcan logic."
Back in April, Microsoft debuted a preview of Skype bots, the artificial intelligence-based helpers it hopes will make it easier for users to get things done. Today, more than 30,000 developers are building bots for Skype, it says.
The five new ones introduced this week were all inspired by partners and developers, and they're all now part of the Skype Bot directory in the service's Android, Windows, iOS, Mac, and web apps.
The Skyscanner Bot, for instance, focuses on trip planning and allows users to search for flights either individually or as part of a group. Based on location suggestions like “Paris in July” or “Spain,” it returns live prices and route options.
Also targeting travel planning is the Hipmunk Bot, which provides flight, hotel and general travel advice based on the user's preferences, which can emphasize price, vacation theme, or even minimizing travel agony.
The StubHub Bot can help find tickets to artistic and athletic events, while the IFTTT Bot delivers automated messages from apps, devices, and websites based on triggers set by the user, including breaking news, weather, social media notifications, or someone at the door.
As for the Spock Bot, it lets users chat with the second in command of Star Trek's USS Enterprise, including exchanging instant messages and photos.
"The more you use bots, the better they get at anticipating your needs," Microsoft said. "We want bots to become the quickest way to handle simple tasks, like shopping or managing your calendar, and the most effortless way to complete complex tasks, like planning a vacation from scratch."
In June, Microsoft acquired Wand Labs to accelerate its efforts in what it calls "conversational intelligence."
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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