Digital Marketing
Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.
Salesforce.com's second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted US$957 million in revenue and raised its full fiscal year forecast to at least $4 billion.
Social Media
Salesforce.com's next CRM (customer relationship management) software release will contain a slew of new features, with many focused on the Chatter collaboration and messaging tool as well as customer service, according to a set of official release notes.
Social Media
Many companies have begun using specialized software to analyze what people are saying about their products and services on social media, and now SAP says it can help them match up individuals' social profiles with customer history data from CRM (customer relationship management) systems.
Leadership
UK PC and video game retailer Game Retail will use IBM's cloud-based marketing automation tools to support the company's transition to focusing on online sales.
Leadership
Sophisticated marketing initiatives that rely heavily on analytics and back-end systems integration are inspiring IT and marketing pros to collaborate more closely.
Digital Marketing
A startup competitor to Amazon Web Service's cloud computing platform is accusing the company of engaging in a "fake price war" and inflating the prices of its services.
At Microsoft periodic reshufflings of the players and the executive hierarchy are a way of life.
Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and integrations with Yammer, Skype and the company's MarketingPilot marketing automation software.
Digital Marketing
Cloud computing provider Joyent, a company with robust engineering chops that's looking to compete with the heavyweights of the industry, today rolled out Manta, its newest service that offers object storage with baked in compute features.
Social Media
Microsoft has taken the first step in its integration roadmap for SharePoint and Yammer, allowing Office 365 customers to replace SharePoint Online's activity stream with Yammer's.
Digital Marketing
Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot.
Digital Marketing
SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple "channels, devices and touch points."
Digital Marketing
Booths, the 160 year-old UK supermarket chain, is doing away with till receipts and is instead allowing customers to store them in a "personal cloud".
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
Social Media
Yahoo has confirmed widespread reports that it will acquire the popular blogging service Tumblr, and also promised not to "screw it up." The deal is worth about US$1.1 billion, nearly all in cash.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
