UK supermarket gets rid of customer receipts and stores them in the cloud

Booths is using the eReceipts technology provided by Paperless Receipts

Booths, the 160 year-old UK supermarket chain, is doing away with till receipts and is instead allowing customers to store them in a "personal cloud".

Booths is using the eReceipts technology provided by Paperless Receipts. The software enables retailers to generate electronic receipts that are sent direct to a customer's cloud-based account.

Shoppers throughout Booths 29 stores will "also be served unique and relevant content", said Booths, using the eReceipts technology that builds detailed data profiles.

The technology is being launched this week as part of the new Booths Card, which will allow customers to access eReceipts via the Booth's website and mobile app, as well as enabling them to analyse their spend according to specific categories. The Booths Card will also offer a "host of other exclusive benefits to customers".

To ensure a smooth transition customers will be able to receive both paper and electronic receipts for "a limited time" while they become accustomed to the software. The ultimate aim is to phase out paper receipts, which will save in the region of 100,000 till rolls each year, says Booths.

Chris Dee, chief operating officer at Booths, said: "We see eReceipts as the future. It's important for our customers to be able to track where their money is spent and this service will allow customers to shop more smartly."

Paperless Receipts CEO Andrew Carroll said: "For a retailer with a turnover in excess of £270 million to adopt the eReceipts platform is a huge vote of confidence in our technology. Our platform would work for any of the ten largest retailers in the UK."

Paperless Receipts says rival systems use email as their distribution service, cluttering up their customers inbox into the bargain. The software sits in the background and is designed not to increase checkout time or affect the performance of till systems.

The data is said to be stored in a secure cloud platform, which is powered by Rackspace and backed up by Amazon Web Services.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

are you talking about bbc news here

frank

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

Read more

Toms is definitely my favourite shoe brand! Along with Aurélien. For this summer I bought two pairs of navy Toms espadrilles and a pair o...

Paul Erickson

​The shoe with a good soul: TOMS’ innovations for philanthropic engagement

Read more

I think this is the best article today about the salesforce latest platform. Thanks for taking your own time to discuss this topic, I fee...

Ramramky

Salesforce looks to democratise AI, IoT with latest platform play

Read more

I came across this recently when researching blockchain loyalty point projects. There are quite a few projects. Most are in development a...

Andrew @ EcomLoop

How cryptocurrency is set to change the customer loyalty program model

Read more

nive!

Maureen Becks

How AI helped San Churros build brand loyalty and excitement

Read more

Latest Podcast

More podcasts

Sign in