To DMP or not to DMP?
There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?
Telstra expands Buckman's role
CMO appointed group managing director, media and marketing
Telstra's chief marketing officer, Mark Buckman, will join the telco's executive committee effective immediately. Telstra announced this morning that Buckman's role will be expanded to group managing director, media and marketing.
Buckman will oversee all of the telco's brand and digital media growth activities, Telstra said in a statement.
Telstra recruited Buckman as CMO in 2010. In 2013 his role was expanded encompass digital media and IPTV. Prior to joining Telstra, Buckman spent seven years as the CMO of Commonwealth Bank.
Buckman's expanded role came as media group executive, Rick Ellis, exited Telstra. The telco's CEO, David Thodey, said the sale of 70 per cent of the Sensis directory business to Platinum Equity had significantly reduced Ellis' portfolio.
Ellis joined Telstra in early 2012. "He was a key member of the Telstra leadership team and achieved major outcomes with our Foxtel working relationship and Sensis partnership with Platinum," Thodey said in a statement.
Telstra also announced this morning that Mike Wright will take on the role of group managing director, networks.
Anything is achievable when you talk the talk .. good luck
Mo Al Hooti
Data Creative crowns Matt Bates as new CMO
Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob
Rob
Amaysim marketing and commercial chief joins property tech investment startup
I need to be reborn before i can grow up & become a contestent.
Kaye Peterkin
Channel Nine's content now streamed digitally on 9Now
I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.
Kaye Peterkin
Channel Nine's content now streamed digitally on 9Now
Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...
Kirsten
To DMP or not to DMP? - Marketing automation - CMO Australia