Stories by Rohan Pearce

Coles trials voice-recognition gizmo Hiku

Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.

Leadership

CMO interview: Marketing open source (to marketers)

It's a product that costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source software to other marketers was never going to be an easy job.

Leadership

Telstra expands Buckman's role

Telstra's chief marketing officer, Mark Buckman, will join the telco's executive committee effective immediately. Telstra announced this morning that Buckman's role will be expanded to group managing director, media and marketing.

Social Media

Dynamics gets more social

The latest version of Microsoft's cloud-based CRM system, released today, offers users in-applications access to 30,000 sources of news, financial and social information.

Digital Marketing

CPC down for Google

The average cost-per-click for Google’s ads, both on the search giant’s own sites and those of its network members, have declined by 8 per cent year-on-year, the company revealed in its Q3 results.

Social Media

Pinterest referrals up two-thirds: Shareaholic

In the 12 months to September, traffic referrals from image-focussed social network Pinterest grew 66.52 per cent across the network of Shareaholic's 200,000 partner publishers.

Digital Marketing

Melbourne's virtual tourists go global

Twenty one coffees, 14 desserts, two kung fu lessons and one (so far) busking sesson are not typical measures of ROI for a campaign, but when Tourism Victoria reflects on the Melbourne Remote Control Tourist experience – part of the Play Melbourne campaign – those figures will probably be part of the post-mortem.

Move store blends fashion with technology

A new resident of Westfield's Bondi Junction store opens its doors this Saturday: The Move store, which aims to sell bring the worlds of fashion and technology together.

cmo-xs-promo

Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

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Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

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Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

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I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

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One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

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Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

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