Stories by Rohan Pearce

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Coles trials voice-recognition gizmo Hiku

Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.

Leadership

CMO interview: Marketing open source (to marketers)

It's a product that costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source software to other marketers was never going to be an easy job.

Digital Marketing

Telstra expands Buckman's role

Telstra's chief marketing officer, Mark Buckman, will join the telco's executive committee effective immediately. Telstra announced this morning that Buckman's role will be expanded to group managing director, media and marketing.

Digital Marketing

Dynamics gets more social

The latest version of Microsoft's cloud-based CRM system, released today, offers users in-applications access to 30,000 sources of news, financial and social information.

Digital Marketing

CPC down for Google

The average cost-per-click for Google’s ads, both on the search giant’s own sites and those of its network members, have declined by 8 per cent year-on-year, the company revealed in its Q3 results.

Social Media

Pinterest referrals up two-thirds: Shareaholic

In the 12 months to September, traffic referrals from image-focussed social network Pinterest grew 66.52 per cent across the network of Shareaholic's 200,000 partner publishers.

Digital Marketing

Melbourne's virtual tourists go global

Twenty one coffees, 14 desserts, two kung fu lessons and one (so far) busking sesson are not typical measures of ROI for a campaign, but when Tourism Victoria reflects on the Melbourne Remote Control Tourist experience – part of the Play Melbourne campaign – those figures will probably be part of the post-mortem.

Move store blends fashion with technology

A new resident of Westfield's Bondi Junction store opens its doors this Saturday: The Move store, which aims to sell bring the worlds of fashion and technology together.

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Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

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Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

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Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

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the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

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Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

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