CPC down for Google

However, paid clicks are up 26 per cent compared to the same quarter last year

The average cost-per-click for Google’s ads, both on the search giant’s own sites and those of its network members, have declined by 8 per cent year-on-year, the company revealed in its Q3 results.

CPC was also down 4 per cent compared to the prior quarter.

However, paid clicks for the quarter increased 26 per cent over Q3 2012. Traffic acquisition costs – the revenue shared with partners – grew to $2.97 billion, up from $2.77 billion in the same quarter last year; an increase of two percentage points compared to Q3 2012.

The company reported revenue of US$14.89 for the quarter, up 12 per cent compared to the same period last year. (Google’s revenue reporting does not take into account traffic acquisition costs of US$2.97.)

Larry Page: Multi-screen ‘at a scale few imagined’

In earnings remarks, which he also posted to Google Plus, Google CEO Larry Page said that the multi-screen world has arrived “at a scale few imagined”.

“People increasingly have more than one device. And screens are proliferating -- in the home as well as wearable screens like watches and Google Glass.”

“When Android was still a skunkworks project, I used to feel kind of guilty visiting the team,” the CEO said. “We were a search company and building a new operating system wasn’t an obvious move to most people. Turns out that was a lot of misplaced guilt! Over 1 billion Android devices have now been activated worldwide – and 1.5M devices are lit up every day.”

Page said he was also “tremendously excited” about Chromebooks – the lightweight notebooks that run Google’s Chrome OS and are focussed on providing access to the company’s cloud-based services.

“As screens multiply, the ability to navigate across them seamlessly becomes more and more important,” Page said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in