Melbourne's virtual tourists go global

People from 122 countries have taken charge of remote controlled tourists to explore Melbourne

Twenty one coffees, 14 desserts, two kung fu lessons and one (so far) busking session are not typical measures of ROI for a campaign, but when Tourism Victoria reflects on the Melbourne Remote Control Tourist experience – part of the Play Melbourne campaign – those figures will probably be part of the post-mortem.

Tourism Victoria launched the fleet of remote-controlled tourists earlier this week. Each intrepid pair (there are four 'tourists' in total, working eight hour shifts of two) is hooked up to helmet-mounted cameras that stream video of their experiences in Melbourne as visitors to remotecontroltourist.com direct their journeys around the state capital.

In the two days since the launch, people from 122 countries and more than 1800 cities have participated in the experiment. The 'tourists' have so far travelled close to 50 kilometres through Melbourne (and participated in 71 "hi-fives, handshakes and hugs" according to Tourism Victoria). Requests to the tourists can come through the website or social media, with 1177 tweets actioned in the first two days of the campaign.

Behind the scenes a control centre receives requests for the tourists and then despatches them to new locations and experiences.

The campaign runs until 13 October.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in