NSW govt predicts 'online real estate' boom for .sydney

New .sydney top-level domain will "transform the digital economy of the city", NSW finance minister says

The new .sydney Internet domain will fuel an "online real estate boom" for NSW's capital according to the state's finance and services minister, Dominic Perrottet.

.sydney will be added to the list of 'top-level' Internet domains as an alternative to the standard suffixes such as .com or .org and country code suffixes such as .au.

.sydney will launch in early 2015, Perrottet said.

"Only a handful of the world's biggest cities have applied for their online name which means these web addresses have a competitive edge in digital branding," the minister said.

"We expect that .sydney will transform the digital economy of the city. These domains will give businesses a new and highly targeted channel to communicate to their Sydney-based customers."

"Advertisers, digital marketers and major brands embracing .sydney will soon be able to target consumers in a way never before possible," said Adrian Kinderis, CEO of ARI Registry Services, which is managing the .sydney domain as well as Victoria's .melbourne.

"Navigating the Internet via .sydney domain names will be the easiest way to identify products and organisations serving the Sydney and New South Wales communities online."

Melbourne is the only other Australian city to get its own domain suffix.

A "conservative" estimate by ARI indicated more than 27,000 applications for .melbourne domain names are likely to be lodged. Applications for .melbourne domain names open in November.

More than 30 Australian businesses, universities and other organisations applied for domains through the Internet Corporation for Assigned Names and Numbers, which manages the Internet's domain name system.

The organisations include banks (.anz for ANZ; .nab and .ubank for the NAB; and .netbank, .commbank and .cba for the Commonwealth Bank); universities, including Bond University, LatTrobe University, Monash and RMIT; SBS; Australia Post; the AFL; and Internet service provider iiNet.

Registrations for .sydney are yet to open.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Blog Posts

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Why marketing and UX teams must join IT on cyber security

For far too long, cyber security has been considered the sole domain and concern of the IT department, with other departments including marketing, UX and design, firmly entrenched in the belief it is not their concern. The reality could not be further from the truth. In fact, this view is dangerous as it could lead to irreparable brand damage and a lack of trust in consumer behaviour.

Nicki Doble

CIO, Cover-More Group

Sign in