NSW govt predicts 'online real estate' boom for .sydney

New .sydney top-level domain will "transform the digital economy of the city", NSW finance minister says

The new .sydney Internet domain will fuel an "online real estate boom" for NSW's capital according to the state's finance and services minister, Dominic Perrottet.

.sydney will be added to the list of 'top-level' Internet domains as an alternative to the standard suffixes such as .com or .org and country code suffixes such as .au.

.sydney will launch in early 2015, Perrottet said.

"Only a handful of the world's biggest cities have applied for their online name which means these web addresses have a competitive edge in digital branding," the minister said.

"We expect that .sydney will transform the digital economy of the city. These domains will give businesses a new and highly targeted channel to communicate to their Sydney-based customers."

"Advertisers, digital marketers and major brands embracing .sydney will soon be able to target consumers in a way never before possible," said Adrian Kinderis, CEO of ARI Registry Services, which is managing the .sydney domain as well as Victoria's .melbourne.

"Navigating the Internet via .sydney domain names will be the easiest way to identify products and organisations serving the Sydney and New South Wales communities online."

Melbourne is the only other Australian city to get its own domain suffix.

A "conservative" estimate by ARI indicated more than 27,000 applications for .melbourne domain names are likely to be lodged. Applications for .melbourne domain names open in November.

More than 30 Australian businesses, universities and other organisations applied for domains through the Internet Corporation for Assigned Names and Numbers, which manages the Internet's domain name system.

The organisations include banks (.anz for ANZ; .nab and .ubank for the NAB; and .netbank, .commbank and .cba for the Commonwealth Bank); universities, including Bond University, LatTrobe University, Monash and RMIT; SBS; Australia Post; the AFL; and Internet service provider iiNet.

Registrations for .sydney are yet to open.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

We're going to have more agencies than audiences soon!

cartercarter.com.au

JWT's Mirum digital agency ramps up Australian push

Read more

I think the key word here is 'caution' do you really have anything valuable to add. If not silence is a smart approach. Clients are smart...

internetmarketingconsultant

What Australia Day advertising says about brand purpose and cultural leadership

Read more

Latest Podcast

More podcasts

Sign in