Coles trials voice-recognition gizmo Hiku

In-home trial of device that allows users to add items to shopping lists

Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.

Hiku can also be used to scan the barcodes of items to add them to the shopping list and has a magnet that allows it to be stuck to a fridge when not in use.

In the Coles trial, items will be added to the shopping list feature of the Coles mobile app.

The supermarket chain said items on the list can be transferred to an online shopping trolley for purchase and delivery.

The device relies on connecting to a home Wi-Fi network (it supports 802.11b/g/n 2.4GHz networks). It uses a Lithium-ion battery that can be recharged over a micro-USB connection.

Speech recognition is powered by Nuance, the developers of the suite of Dragon NaturallySpeaking voice recognition applications.

The trial will involve 50 customers. Accenture is working with Coles on the two-month trial.

In the US, Hiku can be purchased for US$79,

Last month online retail giant Amazon debuted its 'Dash Button' in the US. Each Amazon Dash Button can be associated with a particular product and when pressed will automatically place an Amazon.com that have that product delivered.

As with Hiku, the device connects to a home Wi-Fi network. Distribution of the button is currently limited to Amazon Prime members who have got their hands on an invite.

Amazon last year trialled a Hiku-like device, called Amazon Dash, that incorporated barcode-scanning and voice recognition capabilities. The device ordered items from AmazonFresh.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in