Supermarket chain to trial new phone-based payment system
Coles today announced it will trial new contactless payment technology in its stores. Up to 5000 consumers will take part in the trial, the supermarket chain said.
The 'Coles Pay Tag' sticker attaches to shoppers' mobile phones, allowing them to pay by swiping their handset at checkouts. The system is akin to attaching a MasterCard to a mobile phone and uses standard PayPass technology.
"It does not matter which phone you own, the Coles Pay Tag will make earning Flybuys rewards and the PayPass feature of the Coles MasterCard card easier than ever before," Coles finance director, Rob Scott, said in a statement.
Coles plans to release an app for Android handsets and iPhones that will work in conjunction with the Pay Tag.
In February Coles announced it would be trialling a mobile payments app that worked with PayPass. That trial involved a limited number of participants using Samsung Galaxy S3 smartphones and was the result of a partnership between Coles, GE Capital Australia, Gemalto, MasterCard and Vodafone.
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage