Australian social ad spend to hit $706.3m in five years: Forrester

Mobile driving social advertising spending in Asia Pacific

Australian annual social ad spending will hit $706.3 million within five years, according to new predictions from Forrester.

This year, the analyst firm is forecasting spending on social advertising in Australia will hit $240.9 million. The rate of growth in Australian social advertising spend is predicted to trail China and India, but be significantly higher than Japan and South Korea.

Spending on social media in Asia-Pacific remains relatively low compared to the more mature US market, the report said.

Mobile is, not surprisingly, proving the key driver for the growth in social ad spend. Forrester's report — Asia Pacific Social Media Advertising Spending Forecast, 2014 To 2019 said that by 2019 there will be more than 1 billion people accessing social media using mobile devices across Australia, Japan, China, India and South Korea.

"On average, more than three-quarters of consumers in the five AP markets already access social media from a mobile phone; this number will continue to grow quickly through 2019," Forrester analyst, Xiaofeng Wang wrote in a blog entry.

"In this period [2014-2019], marketing leaders in Australia, China, India, Japan, and South Korea will increase their investment in advertising on social media (excluding mobile messaging apps) at a 21.6 per cent compound annual growth rate, reaching $5.8 billion by 2019," the analyst wrote.

More on social media for marketers

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

While a lot has been said about AI and machine learning, I don't see it put to extensive use as yet. I will be happy to have it help the ...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in