Australian social ad spend to hit $706.3m in five years: Forrester

Mobile driving social advertising spending in Asia Pacific

Australian annual social ad spending will hit $706.3 million within five years, according to new predictions from Forrester.

This year, the analyst firm is forecasting spending on social advertising in Australia will hit $240.9 million. The rate of growth in Australian social advertising spend is predicted to trail China and India, but be significantly higher than Japan and South Korea.

Spending on social media in Asia-Pacific remains relatively low compared to the more mature US market, the report said.

Mobile is, not surprisingly, proving the key driver for the growth in social ad spend. Forrester's report — Asia Pacific Social Media Advertising Spending Forecast, 2014 To 2019 said that by 2019 there will be more than 1 billion people accessing social media using mobile devices across Australia, Japan, China, India and South Korea.

"On average, more than three-quarters of consumers in the five AP markets already access social media from a mobile phone; this number will continue to grow quickly through 2019," Forrester analyst, Xiaofeng Wang wrote in a blog entry.

"In this period [2014-2019], marketing leaders in Australia, China, India, Japan, and South Korea will increase their investment in advertising on social media (excluding mobile messaging apps) at a 21.6 per cent compound annual growth rate, reaching $5.8 billion by 2019," the analyst wrote.

More on social media for marketers

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The rise of the conscious consumer

The concept of consumers boycotting brands and publishers isn’t a new one.

Jodie Sangster

CEO, ADMA

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

Read more

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Latest Podcast

More podcasts

Sign in