Brands must transform the way they plan their communications across media and up the ante on mobile, as a recent report shows media consumption on mobile devices is set to rapidly rise by 2020.

​Partnering for the first-time to celebrate global free cone day, Ben & Jerry’s, Shazam, and POSmusic delivered an integrated in-store activation recently, which combined curated playlists, brand audio messaging, and a specially created Ben & Jerry’s augmented reality experience.

​Boost Juice is claiming to be the first retailer to give Bitcoin away to customers after launching a new four-week campaign in Australia.

Australian marketers must incorporate augmented reality (AR) and ensure mobile devices are key to strategy if they are to remain relevant in an immersive, machine driven and smartphone-dominated world.

Treasury Wine Estates is rolling out an augmented (AR) reality app portfolio for at least four of its wines globally after a US pilot across its 19 Crimes brand became one of its most successful marketing activations.

Brands will increasingly use artificial intelligence (AI) strategies to prioritise personalisation at scale, while ‘fake news’ will continue to influence social strategies as ‘trust declines, while peer influence will rise,” according to Hootsuite’s third annual Social Trends Report.

Apps don’t come cheap and it’s a competitive market, so marketers need to be asking some key questions before splashing out and making the investment, the regional director of app analytics company App Annie, Jaede Tan, says.

It’s through data and an ability to act on a customer’s preferences and behaviour that adidas can realise its ambition of being the top sports products producer in the world, its CEO says.

The rise of global fashion retailers in the Australian marketplace is placing increasing pressure on local brands to find more innovative ways to boost loyalty and drive engagement, which is what Country Road achieved recently by leveraging Stocard’s mobile loyalty technology.

Cirque du Soleil has leveraged data processing technology in order to offer spectators a more immersive, interactive and personalised experience during its latest tour in Australia.

Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.

Where’s mobile marketing heading? And what do CMOs and marketers need to know to stay ahead or avoid falling behind? We answer these and other mobile marketing questions.

Village Cinemas has debuted in-seat food and beverage services for VPremium cinema patrons with a new mobile app aimed at improving customer experiences onsite through digital means.

​Liquor retailer, BWS, has joined forces with mobile marketing company, Shopitize, to launch a new beer campaign rewarding customers in real time for their purchases.

Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement.

With the launch of the seventh edition of Apple’s iPhone last week, it is easy to forget the smartphone device category is actually less than 10 years old. Yet it’s a trend heavily influencing the development decisions at five-year-old online fashion retailer, The Iconic, which has adopted a mobile-first approach to how it reaches its customers.

Multi Channel Network (MCN) has teamed up with location intelligence platform provider, Near, to launch new targeted geolocation advertising services nationally.

South Australia's largest automobile club, the Royal Automotive Association (RAA), has launched 'myRAA', a new mobile app that extends its More for Members program and aims to boost customer experience and member loyalty.

Conversations have always been at the heart of customer service and brand engagement. But the proliferation of digital technology, mobile devices and now messaging apps have brought a new age of direct commerce to life, making it possible for brands to engage in more personalised dialogues with customers anywhere and anytime.

The tried-and-tested way of bringing a new car model to market usually involves significant spend on a mass market TV campaign. So that’s exactly what Toyota didn’t do when it launched its latest Prius hybrid car to Australian consumers earlier this year.

Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.