A new report into the social and online habits of the millennial generation claims to undermine several popular myths about the digitally native generation, while introducing a new set of behavioural –based personas for marketers to consider.

The Interactive Advertising Bureau (IAB) Australia has struck a new partnership with Nielsen to launch a new mobile audience panel measurement pilot that it claims will address industry demand for better mobile audience metrics.

Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.

Most Web design trends are just that. But in an increasingly mobile world, with an increasingly diverse number of mobile devices, the principles of responsive Web design aren't going to go away. Here are three ways developers need to respond to the demands of responsive Web design.

Australian wine brand, Jacob’s Creek, says its new smartphone app is the first step in a long-term plan to build relationships with customers through their digital platform of choice.

Facebook has highlighted growth across its three target marketing segments – mobile engagement, number of marketers on Facebook and product development – in its latest third quarter financial report.

More than 70 per cent of the world’s mobile data traffic will be driven by video by 2016, according to new research from Frost & Sullivan.

CMOs have become the aggressor in the c-suite battle with CIOs for ownership of mobile strategy to the potential detriment of customer experience, a new report claims.

Mobile is increasingly becoming the platform of choice for consumers to interact digitally, and yet they remain twice as likely to open an email on their desktop as a smartphone or tablet, a new report claims.

Mobile search advertising is experiencing faster growth in Australia than most people realise, and now represents almost 30 per cent of the total paid search links being served, a new report claims.

Mobile marketing budgets are expected to rise sharply in the next year as brands look to capitalise on what has become an increasingly preferred channel choice for consumers.

Today’s mobile media audience is split equally between men and women, is driven primarily by price and social factors, and is using their mobile device through all stages of the purchase funnel, a new report claims.

Online advertising expenditure in Australia in the past year to 30 June has leapt 14.6 per cent to $3.6bn, according to the latest Interactive Advertising Bureau (IAB) figures.

Yahoo has bought ad tech startup Admovate to grow its mobile advertising sales and provide a stronger channel for personalised display advertising.

Whether your brand is virtual or physical, technology is the core differentiator and those with the best digital platforms will win the battle for customers’ minds and hearts, Commonwealth Bank’s outgoing CMO, Andy Lark, claims.

There are many ways to connect with customers, but which ways are the most effective? Business owners and managers as well as customer relationship experts share their tips on how and where to best engage with existing and prospective customers.

The global mobile app market will be worth US$27 billion in 2013, according to ABI Research.

Mobile payments company Square has launched an online marketplace, an offering that an analyst said is similar to those from eBay, Amazon and Etsy, where merchants can sell products to consumers.

Monitoring brand activity across social media channels, then assigning a sentiment, engagement and ROI value to it, is a key challenge for any marketer. So you can imagine how complicated it gets when the ‘brand’ you represent is Australia.

Tablet-based advertising is the rising star of mobile advertising and exceeded smartphone revenue in the March quarter 2013, new research from the Internet Advertising Bureau (IAB) claims.

New research undertaken by Google has found 84 per cent of shoppers use their smartphone to help make purchases while in-store, marking a significant shift in pre-shopping behaviour.