Digital Marketing
Online advertising is continuing on its rapid growth trajectory, recording a 17.1 per cent year-on-year expenditure increase in the first quarter of the year, the Interactive Advertising Bureau (IAB) reports.
Leadership
Marketers who are using measurement concerns to avoid allocating budget to mobile marketing are failing to help their organisations embrace one of the biggest changes ever to occur to consumer engagement.
Digital Marketing
Loyalty New Zealand, operators of Fly Buys, are set to roll-out Kiwi mobile marketing firm VMob's platform to provide highly personalised loyalty content, offers and information directly to customer smartphones in real time.
Digital Marketing
Targeting prospective customers with personalised mobile advertising that’s scalable is becoming a reality at one of Australia’s leading real estate websites.
Leadership
External validation is key to instituting change and embracing new digital and marketing models, the global media lead for Cadbury, Oreos and other well-known snack brands claims.
Digital Marketing
Australia has come up trumps in a new worldwide survey analysing how confident and capable marketers feel about delivering digital marketing activities.
Digital Marketing
Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.
Digital Marketing
Mobile advertising adoption has been compared by the IAB to a ‘two-speed economy’ following the release of new figures on state of the market.
Digital Marketing
Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.
Digital Marketing
Most marketers are aware of the importance of mobile marketing channels but nearly three quarters don’t have a formal mobile strategy in place, a new report claims.
Digital Marketing
Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.
Leadership
Marketers looking to generate a dialogue with consumers have to think like publishers and understand the whole customer experience, not just measure it, if they’re to be successful, two CMOs claim.
Digital Marketing
Global mobile advertising spending is forecast to hit US$41.9 billion (AUD$47.6bn) by 2017, driven by display formats and video categories.
Digital Marketing
Australia’s online advertising market represented more than a quarter of total advertising expenditure in 2013 and outperformed all other media channels for the year despite experiencing slower growth.
Digital Marketing
A new benchmark study by DG MediaMind has set out to help marketers improve engagement rates across mobile devices by comparing the effectiveness of different mobile advertising formats across industry verticals.
Digital Marketing
Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.
Digital Marketing
Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims.
Digital Marketing
Ever since smartphone makers began incorporating GPS receivers into their handsets, marketers have dreamed about making use of the technology. Their goal has been to use location to target consumers with messages based on not just who they are, but where they are.
Digital Marketing
What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go.
Digital Marketing
A new report shows Australia’s online search advertising market is experiencing double-digit growth and is expected to continue outperforming all other major online advertising segments as mobile search increases.
Digital Marketing
Consumers are spending less than 30 seconds reading or listening to digital marketing communications and are increasingly interacting with multiple media sources simultaneously, a new report claims.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
