Yahoo7 the new sales agent for digital advertising at ASX

Online media company will be the sole sales agent for banner advertising across the Australian Securities Exchange desktop and mobile websites

Yahoo7 has struck an agreement with the Australian Securities Exchange (ASX) to become the sales agent for digital display advertising across its network of desktop and mobile sites.

The deal follows a competitive tender process and will also see Yahoo7 sharing editorial content between its Yahoo7 Finance website, and the ASX portfolio.

The ASX is also using Dionami's performance advertising units on its sites, effective 1 October. These re-engagement units are charged on cost per click (CPC) or cost per lead (CPL) basis, while Yahoo 7's are based on a traditional CPM rate.

In a statement, Yahoo7 said the deal gives its advertisers a new ability to reach the ASX’s 1.7 million monthly users.

“For many Australians, checking stocks and shares is a daily habit and this partnership with one of the market’s most well-respected finance brands is an exciting opportunity for our advertisers,” said Yahoo7 director of business development and partnerships, Jonathan Steel.

“Our advertisers can already reach an audience of more than eight million people across the Yahoo7 network, and the ASX partnership will extend this reach even further in a new premium environment.”

ASX general manager of marketing, Natalie Lockwood, said its core branded website, asx.com.au, was a key destination for financial market data, information and education services for retail investors, listed companies, customers and vendors.

“We are looking forward to working with Yahoo7 and leveraging its strong sales teams and its position in the market,” she said in the statement.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in