Yahoo7 the new sales agent for digital advertising at ASX

Online media company will be the sole sales agent for banner advertising across the Australian Securities Exchange desktop and mobile websites

Yahoo7 has struck an agreement with the Australian Securities Exchange (ASX) to become the sales agent for digital display advertising across its network of desktop and mobile sites.

The deal follows a competitive tender process and will also see Yahoo7 sharing editorial content between its Yahoo7 Finance website, and the ASX portfolio.

The ASX is also using Dionami's performance advertising units on its sites, effective 1 October. These re-engagement units are charged on cost per click (CPC) or cost per lead (CPL) basis, while Yahoo 7's are based on a traditional CPM rate.

In a statement, Yahoo7 said the deal gives its advertisers a new ability to reach the ASX’s 1.7 million monthly users.

“For many Australians, checking stocks and shares is a daily habit and this partnership with one of the market’s most well-respected finance brands is an exciting opportunity for our advertisers,” said Yahoo7 director of business development and partnerships, Jonathan Steel.

“Our advertisers can already reach an audience of more than eight million people across the Yahoo7 network, and the ASX partnership will extend this reach even further in a new premium environment.”

ASX general manager of marketing, Natalie Lockwood, said its core branded website, asx.com.au, was a key destination for financial market data, information and education services for retail investors, listed companies, customers and vendors.

“We are looking forward to working with Yahoo7 and leveraging its strong sales teams and its position in the market,” she said in the statement.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

Read more

Latest Podcast

More podcasts

Sign in