Google and Facebook have hit back with public campaigns warning of the dire consequences of a news payments regime proposed by the Australian Competition and Consumer Commission (ACCC).

Seven West Media is looking to glean and harness a raft of people-based audience insights after striking a new deal with TEG Analytics to support its new customer data platform, 7RediQ.

Online advertising revenue for the April – June quarter declined by 12 per cent year-on-year, a reflection of the continued COVID-19 impact on marketing spend in Australia.

All the latest martech and adtech news this week from Oracle, Adobe, Validity, UJET and Kustomer, Revcontent, Intercom, Integral Ad Science and Channel Factory, and Longtail UX

A new partnership between adtech outfit, Publift, and data connectivity platform, LiveRamp, offers cookieless authentication to local small and mid-sized publishers. It’s also part of the ongoing adjustments the industry is making with coming retirement of third-party cookies and a greater push for online user privacy.

Australian Radio Network (ARN) is claiming a world-first and significant brand results after partnering with Coles Express on its first dynamic audio advertising campaign across its broadcast radio network.

The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing addressability?

Westpac has positioned its rollout of Verizon’s DSP solution across its portfolio of brands as a step towards sustaining advertising activities without the cookie.

The shift towards online advertising will continue and it’s share of total media spend will accelerate with the COVID-19-related economic crisis, according to new research from the Australian Association of National Advertisers (AANA) and Ipsos.

Proving the brand value of live events sponsorship by connecting the dots from fan engagement through to shopper behaviour is the latest ambition of Ticketek’s sister division, TEG Analytics, following a new partnership with flybuys.

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges.

The adtech industry is responding favourably to efforts to provide alternative user identification data mechanisms to replace traditional cookie tracking. But several have warned privacy and security concerns remain a significant hurdle to adoption.

The Australian Competition and Consumer Commission (ACCC) has launched fresh proceedings against Google in the Federal Court, alleging the digital giant misled consumers about using their personal data for advertising across third-party sites.

All the latest martech and adtech news this week from Adobe, IBM, Kochava, BlueJeans by Verizon, Aqilliz, Sitecore, Silverbullet, Acquia and Optimizely.

Australia’s alcohol marketing watchdog has joined Ad Standards in reminding brands to be mindful of content aligning to responsible advertising practices during the COVID-19 pandemic.

TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly during the COVID-19-enforced lockdown.

Facebook has announced it’s tightening its rules around hurtful content as more brands boycott the platform. Facebook COO, Sheryl Sandberg, shared the platform’s renewed efforts from its second civil rights audit.

Harmful content, misinformation and fake news are firmly in the spotlight this week as protests escalate against the spread of racially insensitive content on social platforms and a new code of conduct for digital platforms enters circulation.

Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.

The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.

Identifying the connections between ballet students, performance attendees and donors is in the long-term sights of Queensland Ballet as it embarks on the journey to better unify and comprehend customer data.