An Instagram post by The Bachelor contestant, Anna Heinrich, has become the first case to breach new distinguishable advertising rules established under the Australian Association of National Advertisers (AANA) Code of Ethics introduced this year.

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Podcasting and streaming digital audio advertising increased in 2020, according to IAB’s newly released Advertising Audio State of the Nation Report Wave 5.

​Confirmation of Google’s decision to drop identifiers to track individuals in any shape or form once the iconic cookie is phased out has been met with positive and negative responses from the wider advertising and media ecosystem.

Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences.

The quest for marketing alignment and improved campaign execution and efficiency across its dealer network has seen Kia Australia kick-off a digital marketing pilot with home-grown adtech player, Cartelux.

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Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.

Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.

A new industry code has been launched aimed at reducing misinformation on digital platforms. It comes in the wake of the Digital Platforms inquiry, conducted by the Australian Communications and Consumer Commission (ACCC), into the dominance of the platforms and the News Media Bargaining Code currently in parliament.

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Australia’s controversial and internationally debated News Media Bargaining Code is a step closer to being enacted into legislation following the Senate’s decision to pass the bill.

Optus Sports has struck a deal with supply-side adtech platform vendor, Magnite, as its preferred digital advertising partner as it looks to strengthen its position as a broadcast video on-demand (BVOD) provider.

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If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities.

All the latest martech, customer and adtech news from Genesys and Limitless, Demand Science, TVSquared, Magnite, Dynamic Yield, SparkPost, Hootsuite and Verint.

An end-of-year surge shows digital ad spend recovering from the COVID-induced ad recession and overall ad spend up 2 per cent year-on-year, according to the latest Standard Media Index results.

Google has defended its position as a connector and supporter of digital advertising services and stressed continuing levels of competition across the ecosystem in its preliminary response to the ACCC’s interim adtech services inquiry report released yesterday.

A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.

A lack of competition, choice and transparency pervades Australia’s digital advertising supply chain and it’s hurting publishers, advertisers and consumers alike, says the Australian Competition and Consumer Commission (ACCC).