All the latest martech and adtech news from AWS, The Trade Desk, Acoustic, Delacon, Quantcast, InMoment, Klaviyo, Conversica and Veridooh.
All the latest martech and adtech news from Salesforce, Microsoft, Criteo, Validity, Innovid, humii, HubSpot and PubMatic.
A collection of organisations including technology vendors, tier-one brands and agency holding groups have committed to action aimed at mitigating bias in advertising technology.
Two attention-based studies across broadcast audio and out-of-home (OOH) advertising have gained the spotlight this week as the industry strives to better understand each channel’s brand impact.
Spotify and Integral Ad Science (IAS) are partnering up to tackle the next brand safety challenge around podcast advertising.
All the latest martech, adtech and customer tech news from InMoment, Adobe, Databricks, SnapLogic, Neustar, Shopify, Verint and ARInsights.
All the latest martech and adtech news from Salesforce, Genesys, Movable Ink, CreativeX, ActiveCampaign, Klearly, GumGum and Zitcha.
All the latest martech and adtech news from GupShup, Amplitude, IAS, PubMatic, Idiomatic, Broadsign, Lexer and Airship.
Australian online advertising continued to grow in the first quarter of the year, buoyed by political and government spending.
All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.
When the Covid-19 lockdowns hit Australia in 2020, no segment of the advertising sector was hit harder than our-of-home (OOH) advertising. According to PwC, the sector saw a 39 per cent decrease in year-on-year revenue to A$772 million.
CMO is working with The Trade Desk on a dynamic new in-person event on 2 June 2022 exploring how brands can drive the next generation of audience connection.
All the latest martech and adtech news from Tableau, Salesforce, Curious Thing, Robotic Marketer, IAS, Creatio, mParticle and Similarweb.
All the latest martech and adtech news from Zoho, Qualtrics, SAP, Validity, Conversica, Odaseva, Swiftline, SAS and Databricks.
All the latest martech and adtech news from Movable Ink, ActiveCampaign, Madison Logic, StackCommerce, InMobi, Integrate, Xandr, GumGum and Upwave.
After a two-year wait, Scott Brinker and Frans Riemersma have debuted the 2022 edition of their marketing technology supergraphic to coincide with this year’s international martech day, highlighting nearly 10,000 vendors across the ecosystem.
Australian media agencies figures are showing the advertising industry to be enjoying its 14th consecutive month of growth, with the March quarter again showing record levels of spend.
Several Australian big retailers and brands have taken to personalised digital gift vouchers in time for this year’s Mother’s Day on 8 May.
A fresh report from the Australian Competition and Consumer Commission (ACCC) into online retail marketplaces has raised a number of concerns around their consumer data collection, recommendation and service practices.
All the latest martech and adtech news from impact.com, Freshworks, HubSpot, Humanitix, GupShup, Qualtrics, InfoSum, Databricks and ON24.
Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving significant changes to the positioning of data management platforms (DMPs) used to manage digital advertising efforts.
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