All the latest martech and adtech news from Vision Critical, Adobe, Act-On Software, Mobile Embrace, AskNicely, AdRoll, AppNexus, Rubicon Project and SendinBlue.

An open and integrated platform approach, verified first-party audience data and content investment lie at the heart of Oath’s plans to shake up the adtech platform space, its global product technology chief claims.

Social media in-feed ads, along with online video and paid content, are leading growth in global digital advertising, Zenith’s 30th annual latest advertising trends study claims.

Mobile became the dominant form of digital display advertising for the first time in the 2017 financial year as digital continues to experience double-digit growth, the latest IAB/PwC figures claim.

Cook Islands Tourism (CIT) is looking to looking to build out a comprehensive digital advertising strategy after its first-ever programmatic activity resulted in double-digit brand recall across Australia and New Zealand consumers.

Going viral is the holy grail for many marketers looking to extend the reach of their advertising and better engage with the consumer. But how do you make something powerful enough it encourages someone to share it?

Demographic marketing is dead, and it’s only by combining people smarts and imagination with multiple, contextual data sets that brands will truly win over the ever-changing consumer.

The dire shortage of expertise around digital marketing, automation and personalisation has made it imperative for marketing leaders to promote learning first, and capability second, Jetstar’s CMO claims.

The meal delivery market has undergone something of a boom in recent years, with a plethora of options emerging that offer everything from home-delivered fine dining through to pre-prepared fresh meals and packaged raw produce you prepare yourself.

IAB Australia and Nielsen have officially taken the wrappers off their Digital Content Ratings scorecard, aimed at giving publishers, agencies and marketers daily digital audience data across all devices.

An Australian company is promising to bring fresh levels of transparency and data insight to the out-of-home advertising space with a new automated software reporting tool.

It’s a big day for adtech acquisitions, with programmatic ad player, Sizmek, acquiring Rocket Fuel and Rubicon Project picking up programmatic inventory vendor, nToggle.

All the latest martech and adtech news on Tune, Buzinga, Info, MetaX, Sizmek, Optimizely, H20.ai, TapClicks and Tableau Software.

Many business owners are familiar with seasonally-driven demand. But for Emma Garland, peak seasons lasts only three months of the year, and there is never any guarantee it will ever come again.

All the latest martech and ad news from Adobe, Digital Alchemy, SugarCRM, Outbrain, Adestra, BlueVenn, DoubleVerify, iClick and Episerver.

A data-driven experiment by Australian cosmetics producer, Nude by Nature, to test the effectiveness of retargeted display advertising has seen the group achieve sales uplift of 11.8 per cent.

The Gartner Hype Cycle can be remarkably useful in describing the acceptance curves for numerous technologies. And for programmatic ad buying, it has proven remarkably apt.

Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.

Google will stop scanning personal Gmail accounts in order to deliver targeted advertising from later this year.

Marketers need to get over the assumption consumers will forgive them for placing ads in the wrong digital context, because customers will boycott their brands if they do.

The majority of advertising, marketing and media professionals are “uninformed” about the media consumption habits and attitudes of ‘normal’ Australians, according to findings in ThinkTV’s first AdNation 2017 study.