Amazon, Google and Meta operate them, Disney Select uses one to power advertising and match a brand’s first-party data to its own niche audience segments, and Roku has built one supporting its streaming TV platform. But just what exactly are data clean rooms?

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report.

All the latest martech, adtech and customer technology news from Bynder, Microsoft, OpenAI, The Trade Desk, Complexica, Snowplow, Genesys, AWS, Brightcove, Magnite and Alchemer.

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown.

To promote its new car release, Kia Motors turned to TikTok with the novel concept of tapping several of the platform’s popular creators to share livestreams of their road trips.

CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.

All the latest martech and adtech news from Rokt, BigCommerce, Frame AI, Crownpeak, Local Measure, Chattermill, Operative Intelligence and Amperity.

Both Australia and global advertising market growth are set to slow in 2023 after double-digit results in 2022 off the back of slowing momentum across television and digital channels.

Deepfakes will be widely used in mainstream media and advertising within a decade and could provide the next step up in personalised advertising, leading university researchers believe. If brands get it right.

All the latest martech and adtech news from Zendesk, Freshpaint, HotJar, iion, Tealium, Deloitte, Fast Simon, Talkdesk and AppHub.

In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?

More than 15 per cent of ad spend is wasted on inventory that generates no economic value but has an excessively negative effect environmentally, a first-of-its-kind report has found.

Australia’s digital advertising industry contributed $94 million to the national GDP and was responsible for $55.5 billion in social value in terms of consumer benefits in 2021-2022, a fresh report claims.

All the latest martech and adtech news from Contentstack, Optimizely, LiveTiles, Sprinklr, Toluna, WP Engine, DoubleVerify and Loops.ai.

All the latest martech and adtech news from Unity, IronSource, Twilio, Qlik, Samba TV, Klaviyo, Eyeo, Blockthrough, Openprise and GetMee.

All the latest martech and adtech news from MoEngage, Freshworks, mParticle, Kibo, Emplifi, Pixlee TurnTo, Anchora, OpenWeb and ShortTok.

In a market as crowded as skincare, it can be hard for a brand to stand out. But for Zoë Foster Blake's Go-To Skincare, cut-through is coming through a combination of a clever creative campaign, a close partnership with the retailer Mecca, and a successful foray into the fast-moving world of TikTok.

A doubling down on growth in 2023 in the face of tough economic conditions could result in too many marketing leaders trying to rack up quick performance hits at the expense of building brand equity, Forrester warns.

Four months after delaying the final demise of third-party cookies, Google has now pushed back sunsetting Universal Analytics by nine months to give enterprises more time to switchover to Google Analytics 4.

All the latest martech and adtech news from Jasper, Oracle, Alida, NICE, Infosum, Experian, Mortar, Lytics and Flaunter.

Reckitt and PubMatic have become the latest organisations to join the Ad Net Zero Global Group aimed at bringing sustainability transparency to the advertising supply chain and decarbonising the ecosystem.