Blockchain has gained yet another foot in the adtech door with news that the Interactive Advertising Bureau (IAB) US launching a new pilot program to test and provide best practice use cases in the digital advertising sphere.

Mini Australia’s latest out-of-home campaign is tapping into a combination of geographic and contextual data sets in order to deliver more dynamically targeted content to consumers.

The UK’s Information Commission Office has fined Facebook £500,000 million and called for a new statutory Code of Practice for use of personal information in political activity following its investment into the practice of using data analytics in political campaigns.

Facebook is trialling augmented reality (AR) advertising units for selected advertisers on its news feed in the lead-up to Christmas.

All the latest martech and adtech news this week from Forrester, MediaMath, Marketo, Seven West Media, Partnerize, Yahoo7, Medallia, Exponential, OneTrust and Cedato

All the latest martech and adtech news this week from Google, InMobi, Microsoft, Leanplum, Tact, Campaign Monitor, PubMatic, Confirmit, TVSquared, Freckle and EZToken.

AT&T has confirmed it is acquiring programmatic adtech stalwart, AppNexus, ending a week of speculation about a deal and more than a year of questions around whether AppNexus would file for an IPO.

Ooh! Media has struck an agreement with rival out-of-home advertising player, Adshel, to acquire the business for $570 million, ending a bidding war for the latter business.

There are unconfirmed rumours AT&T is in talks to acquire private digital advertising platform, AppNexus.

Salesforce has debuted fresh Google integrations along with machine learning-powered capabilities across its Marketing, Service and Commerce Clouds as part of efforts to improve the way brands build connected customer experiences through its platforms.

​The Interactive Advertising Bureau (IAB) is on the hunt for a new CEO following the immediate departure of Vijay Solanki.

Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising according to the Australian Online Advertising Expenditure Report released by IAB/PwC.

Brands must transform the way they plan their communications across media and up the ante on mobile, as a recent report shows media consumption on mobile devices is set to rapidly rise by 2020.

Marketers with blind faith in adtech and martech are at risk of putting advertising in front of people who were going to buy anyway and waste time and money on useless personalisation activities.

Using artificial intelligence (AI) to identify and target specific consumer groups via social media insights and loyalty data has seen Australian chocolateria, San Churro, chalk up 6.6 per cent return on investment and a predicted $500,000 in additional in-store spend.

The AANA and Advertising Standards Bureau will join forces at a board level in a move the pair say will future-proof and streamline Australia’s self-regulatory system for advertising while still retaining the independence of the complaints body.

YouTube viewers come in many forms and to the platform for many different reasons, according to new Australian audience research that analyses the ‘how and why’ of user engagement across three key demographics: Parents, millennials and Gen X.

AdRoll’s EMEA and APAC president has reaffirmed the adtech company’s commitment to Australia and the region, but played down the need to bolster headcount to achieve its revised brand objectives.

Nearly 60 associations and commissions, media houses and brands have submitted to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms inquiry, it was revealed today.

Facebook has seen advertising revenues leap 50 per cent year-on-year to US$11.79 billion, although dip compared to Q4, as it battles ongoing media, political and legal scrutiny around consumer data and privacy practices.

All the latest martech and adtech news this week from Oracle, Bluedot, dotmailer, Promo, AppNexus, Facebook, Leanplum and incites.com