Adopting a test-and-learn mentality, crafting plenty of in-house, native creative and solid attribution models are key to achieving advertising results through TikTok, three Australian brands report.
A direct challenge to linear and catch-up TV competitors for attention on the big screen, diversity and credibility of creator content, and short and longform campaign outcomes are three ways YouTube is hoping to win more advertiser spend to its platform.
Yahoo VP and global head of B2B marketing, Jen Whelan, is the first to admit a double take when she found out Verizon Media was going to rebrand back to Yahoo.
All the latest martech, adtech and customer technology news from VidMob, Ortto, RevSure.ai, Amperity, MediaMath, VWO, Medallia and Proofpoint.
Like many Melbourne-based live performance organisations, the Melbourne Symphony Orchestra (MSO) was hit hard by lengthy lockdowns. But also like its peers, the pandemic provided an opportunity to rethink the role digital plays in MSO’s audience engagement strategies.
Australia’s Uber Eats is set to become one of the first country deployments of Rokt’s commerce technology accelerating advertising opportunities on the platform after the martech company struck a partnership with Uber Technologies globally.
All the latest martech, adtech and customer technology news from Unity Software, Neustar, Northbeam, Gorgias, Contxtful, Pattern, Current, Klaviyo and MailChimp.
The annual total TV advertising figures are in, showing a double-digit increase in spend over the last year buoyed by significant increases into BVOD services.
All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine.
CMO speaks with Volvo Car Australia MD, Stephen Connor, and GroupM Australia and New Zealand CEO, Aimee Buchanan, to discuss why the automotive brand was one of the first clients to sign up to the Good-Loop carbon reporting partnerships, and what learnings have been gleaned so far on the state of emissions across Australia's digital advertising supply chain
Stay alert, don’t get complacent and don’t delay shifting off your reliance on cookies is the overall advice from industry following news that the cookie’s final demise has been delayed once more.
Singtel has attributed its decision to sell its digital adtech business, Amobee, for US$239 million to its decision to focus on higher-return growth areas.
All the latest martech and adtech news from Contentsquare, Oracle NetSuite, Sitecore, Optimove, Flip, Kentico, Verve Group and Forsta.
Australia’s media and entertainment sector experienced record growth over the past year to hit $45.6 billion in consumer spending in 2021, the highest annual increase recorded by PwC over the last 21 years.
Game advertising remains in the experimentation stage and requires brands to shift their thinking away from demographics and niche genre and audience thinking towards gaming as an everyday media activity to become mainstream.
All the latest martech, adtech and customer tech news from Medallia, NICE, Digivizer, Marketplacer, Synthesio, MessageMedia, Smooth Messenger, SundaySky and Alida.
“Unmeasurable brand and reputational damage” is a big risk brands face from seemingly simple hacker attacks on their social media accounts, one cybersecurity expert claims.
All the latest martech and tech news from Veritonic, Tableau, InMobi, LeadSquared, Qualtrics, ServiceNow, Acquia, Dashbot and Audience Precision.
Uber has officially taken the wrappers off Uber Advertising in A/NZ and appointed former LinkedIn sales lead, Michael Levine, to spearhead its development across the region.
New positive-focused social media platform, WeAre8, has brought on Nine’s B2B marketing strategy leader, Luke Robinson, as Australian chief marketing officer in advance of the company’s local launch in August.
All the latest martech and adtech news from AWS, The Trade Desk, Acoustic, Delacon, Quantcast, InMoment, Klaviyo, Conversica and Veridooh.