Yahoo7 chief becomes new CEO of iSentia

Ed Harrison joins the ASX-listed media intelligence firm

Former Yahoo7 local chief and advertising and media veteran, Ed Harrison, has emerged as the new CEO of ASX-listed market intelligence firm, iSentia.

Harrison has spent the past four years as CEO of Yahoo7, the joint venture between Seven West Media and Verizon providing media products and content in the local market. Yahoo was acquired by Verizon alongside AOL last year and has since been unified under the Oath umbrella brand.

In March, Oath fully acquired Yahoo7 from Seven West Media.

Harrison boasts of 25 years’ experience in the media sphere in A/NZ as well as the UK, including several years with Fairfax Digital as group sales director of Fairfax Media overseeing 300 newspaper, magazine and digital brands. He first landed in Australia in 2001 to set up JC Decaux’s Victorian and South Australian operations and from 2003 to 2008, was general manager of the out-of-home supplier nationally.

He steps officially into the MD and CEO role at iSentia on 6 August and replaces John Croll, who resigned in February and vacated the position in May. Croll had been with the company for 20 years.

In a statement, iSentia chairman, Doug Snedden, said the board was particularly attracted to Harrison because of his strong track record in sales, digital media and product development as well as leadership across businesses in transformation.

“Ed has deep knowledge of traditional and digital media and has executed disciplined growth strategies in organisations across a range of competitive markets,” he stated. “He has broad expertise in leading product development and technology-based innovation to meet diverse customer needs in disrupted media environments, and understands the fundamental importance of client relationships.”

ISentia has been struggling over the past year with both growth and its operating model. Having acquired fast-growing content marketing firm, King Content, the group closed the division last August after experiencing declining revenues and profits. The group reported an $11.9 million after-loss loss as a result.  

It also instituted a brand refresh and restructure last year, in a bid to focus on integrated media intelligence, research insights and strategy content.

Last month, the company lost both its chief product officer and CMO, Richard Spencer.

Commenting on his appointing, Harrison recognised the challenges iSentia has been facing in the wider media landscape and said he was looking forward to being part of the company and building its Asia-Pacific success.

“Like many organisations, iSentia is facing a number of challenges associated with the rapidly changing media landscape. I look forward to working with the team to drive an innovation, digital and product-focused growth agenda,” he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in