New Queensland ADMA branch to kick off with breakfast event on creativity
The Association for Data-driven Marketing and Advertising – ADMA – has opened a branch in Queensland.
"Queensland marketers asked us to create a branch because there is little networking happening for them in Brisbane," ADMA's CEO, Jodie Sangster, said.
"We’ve put together an energetic committee who are committed to creating great events that will meet the needs of local marketers for social and educational purposes."
The new branch is chaired by Neil Jorgensen, marketing manager at Signet. Other members of the branch team include Clemenger Proximity's Charlotte Hellen; Decoder's Tracey Anderson; Torque's Sean Cooper; Reload's Llew Jury; Smartcomm's Rod Pierce; Sunsuper's Toni Smith; and Wayne Ratcliffe, from DK Group.
ADMA is organising a breakfast event on 12 November to mark the opening of the new branch.
ADMA board member Andy Pontin, also the CEO of Clemenger BBDO, will address the event. Pontin will speak about recently released 2013 ADMA research: The Link Between Creativity and Effectiveness.
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In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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