A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
New Queensland ADMA branch to kick off with breakfast event on creativity
The Association for Data-driven Marketing and Advertising – ADMA – has opened a branch in Queensland.
"Queensland marketers asked us to create a branch because there is little networking happening for them in Brisbane," ADMA's CEO, Jodie Sangster, said.
"We’ve put together an energetic committee who are committed to creating great events that will meet the needs of local marketers for social and educational purposes."
The new branch is chaired by Neil Jorgensen, marketing manager at Signet. Other members of the branch team include Clemenger Proximity's Charlotte Hellen; Decoder's Tracey Anderson; Torque's Sean Cooper; Reload's Llew Jury; Smartcomm's Rod Pierce; Sunsuper's Toni Smith; and Wayne Ratcliffe, from DK Group.
ADMA is organising a breakfast event on 12 November to mark the opening of the new branch.
ADMA board member Andy Pontin, also the CEO of Clemenger BBDO, will address the event. Pontin will speak about recently released 2013 ADMA research: The Link Between Creativity and Effectiveness.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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