New Queensland ADMA branch to kick off with breakfast event on creativity
The Association for Data-driven Marketing and Advertising – ADMA – has opened a branch in Queensland.
"Queensland marketers asked us to create a branch because there is little networking happening for them in Brisbane," ADMA's CEO, Jodie Sangster, said.
"We’ve put together an energetic committee who are committed to creating great events that will meet the needs of local marketers for social and educational purposes."
The new branch is chaired by Neil Jorgensen, marketing manager at Signet. Other members of the branch team include Clemenger Proximity's Charlotte Hellen; Decoder's Tracey Anderson; Torque's Sean Cooper; Reload's Llew Jury; Smartcomm's Rod Pierce; Sunsuper's Toni Smith; and Wayne Ratcliffe, from DK Group.
ADMA is organising a breakfast event on 12 November to mark the opening of the new branch.
ADMA board member Andy Pontin, also the CEO of Clemenger BBDO, will address the event. Pontin will speak about recently released 2013 ADMA research: The Link Between Creativity and Effectiveness.
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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