Confirm strong growth for social network
In the 12 months to September, traffic referrals from image-focussed social network Pinterest grew 66.52 per cent across the network of Shareaholic's 200,000 partner publishers.
Figures published by Shareaholic this month revealed that Pinterest was now responsible for an average of 3.24 per cent of referrals in the 13 months from the start of September 2012 to the end of September this year.
This means the site was the second greatest driver of social traffic, trailing only Facebook's average of 8.11 per cent of share of visits and eclipsing Twitter's average of 1.17 per cent.
Both Facebook and Twitter referrals also grew significantly at 58.81 per cent and 54.12 per cent, respectively.
GlobalWebIndex's Stream Social report for Q2 2013, released in September, registered strong growth for Pinterest. According to GlobalWebIndex, Pinterest grew 88 per cent year-on-year, overtaking Twitter's growth.
A blog entry posted by Pinterest CEO and co-founder Ben Silbermann last month revealed that the social network was beginning to experiment with 'promoted' pins as a possible form of monetisation, initially involving a small group of businesses which wouldn't be charged to participate in the program.
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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