Pinterest referrals up two-thirds: Shareaholic

Confirm strong growth for social network

In the 12 months to September, traffic referrals from image-focussed social network Pinterest grew 66.52 per cent across the network of Shareaholic's 200,000 partner publishers.

Figures published by Shareaholic this month revealed that Pinterest was now responsible for an average of 3.24 per cent of referrals in the 13 months from the start of September 2012 to the end of September this year.

This means the site was the second greatest driver of social traffic, trailing only Facebook's average of 8.11 per cent of share of visits and eclipsing Twitter's average of 1.17 per cent.

Both Facebook and Twitter referrals also grew significantly at 58.81 per cent and 54.12 per cent, respectively.

GlobalWebIndex's Stream Social report for Q2 2013, released in September, registered strong growth for Pinterest. According to GlobalWebIndex, Pinterest grew 88 per cent year-on-year, overtaking Twitter's growth.

A blog entry posted by Pinterest CEO and co-founder Ben Silbermann last month revealed that the social network was beginning to experiment with 'promoted' pins as a possible form of monetisation, initially involving a small group of businesses which wouldn't be charged to participate in the program.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to leverage the Internet of Things to understand consumer intent

'Intent' is the single largest performance marketing variable. It shapes our search queries, dictates our purchase paths and mediates meaningful interactions with brands regardless of channel, media or content type.

Oliver Smith

Business development, Performics Australia

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Latest Podcast

More podcasts

Sign in