A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Confirm strong growth for social network
In the 12 months to September, traffic referrals from image-focussed social network Pinterest grew 66.52 per cent across the network of Shareaholic's 200,000 partner publishers.
Figures published by Shareaholic this month revealed that Pinterest was now responsible for an average of 3.24 per cent of referrals in the 13 months from the start of September 2012 to the end of September this year.
This means the site was the second greatest driver of social traffic, trailing only Facebook's average of 8.11 per cent of share of visits and eclipsing Twitter's average of 1.17 per cent.
Both Facebook and Twitter referrals also grew significantly at 58.81 per cent and 54.12 per cent, respectively.
GlobalWebIndex's Stream Social report for Q2 2013, released in September, registered strong growth for Pinterest. According to GlobalWebIndex, Pinterest grew 88 per cent year-on-year, overtaking Twitter's growth.
A blog entry posted by Pinterest CEO and co-founder Ben Silbermann last month revealed that the social network was beginning to experiment with 'promoted' pins as a possible form of monetisation, initially involving a small group of businesses which wouldn't be charged to participate in the program.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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