Myer will stop discounting - getting rid of clearance floors by mid-2019 - reduce floor space, and focus on exclusive brands, as it fights to come back from a shocking near $500 million loss in the year to June 2018.
If your marketing is intrusive, you will not exist. This is the advice from Bonzai CEO, Rahul Pandey, who was visiting Sydney last week.
In a sea of blue, grey and white, Juniper Networks has decided to go green. Not only in the environmental sense, but also for its new logo. And the stand-out colour is just part of what has been a global brand refresh for Juniper Networks this year.
All the latest martech and adtech news this week from Lithium Technologies, Thunder Experience Cloud, LogMeIn, Slack, Seven Stars, and Aircall.
The City of Melbourne says Telstra’s new payphones are actually ‘advertising masquerading as payphones’ and will seek to halt the roll out of 80 more of the structures.
The role of creativity in an increasing tech and data-driven world was one of the topics discussed at the ADMA global forum last week, with the overwhelming response being that creativity and storytelling is more important than it’s even been.
Tennis Australia has appointed digital marketing guru, Josie Brown, in a new role of chief insights and marketing officer, effective from September.
Business software provider, Epicor, has its eyes trained firmly on the future – and the future is AI-powered technology.
People’s subconscious drives 95 per cent of their purchasing decisions. This is not necessarily something marketers want to hear, but true nonetheless, said Arron Child, head of neuromarketing at Finder, at the recent ADMA Global Forum.
One small customer insight can lead to millions in extra sales, according to Joe Urbany, professor of marketing at the University of Notre Dame, who spoke at the ADMA Global Forum today.
Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.
All the latest martech and adtech news this week from Simple, Cognizant, PebblePost, Freshworks, PubMatic, Bonzai, Vendasta, TargetEveryone, Tobii Pro and Act-On software.
Marketing services provider, Salmat, has announced a $5.2 million loss for the last financial year, despite selling its contact centre business for $53 million.
Simply switching email marketing platforms has seen online activewear retailer, Abi and Joseph, increase its subscriber base by 66 per cent and lift engagement rates by 12 per cent.
ALDI is Australia’s most trusted brand - for the second survey in a row, according to the latest Roy Morgan Net Trust Score Survey, while Facebook is the most distrusted media brand.