Being diagnosed with cancer aged just 26 would seem insurmountable to many people. Not so for Kate Massey, who, eight years later is now cancer-free and using her experience to not only raise $100,000 for Cure Cancer Australia, but is also implementing her key learnings into her role as CMO of JCurve Solutions.
A survey of key stakeholders has led Australian property developer, Cedar Woods Properties, to a rebrand.
Implementing omnichannel marketing and personalisation has created an almost unprecedented level of member engagement in a category with typically low engagement, said Hesta.
Isentia has announced a 7.1 per cent loss in revenue, reporting a $5.1 million loss for the first half of 2018 compared to 2017, off the back of a unsettled year in the Australia and New Zealand markets.
All the latest martech and adtech news this week from SugarCRM, Swrve, Drawbridge, Zoho, MaritzCX, RevJet, OneTrust and Vendasta.
Physical stores are not dead. It is not only about either physical or digital stores, but how you seamlessly combine the two and deliver on customer experience, said Mark Teperson, chief digital officer at Accent Group at today’s Adobe Symposium in Sydney.
All the latest martech and adtech news this week from Dynamic Yield, Yotpo, Dun & Bradstreet, Sigst, Meltwater, Google Analytics, Blippar and Intercom
There is more than meets the eye to tech startup, AutoGuru. On its surface, car servicing seems like a mundane, very basic, have-to-have-it service. But AutoGuru is having none of this.
Elizabeth Minogue, EGM media and content at REA Group, is departing the company after less than three years, as the digital advertising business ‘realigns’ its teams.
Fairfax has announced an annual loss ahead of its merger with Nine, but insists it’s in ‘good shape’.
If brands don’t implement some kind of counterfeit protection now, they will find hard-won brand reputation and consumer trust eroded over the next 10 years.
All the latest martech and adtech news this week from Salesforce, Criteo, Freshworks, Zendesk, Twilio, GrowthOps, HubSpot, Tableau, Glow, Genesys and Intercom
Brand trust can no longer be assumed, it must be earned, and consumers now require brands to prove they are trustworthy through identification, integrity, and inclusion.
The Interactive Advertising Bureau (IAB) has refused to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product until qualifiers are introduced that meet agreed measurement standards.
High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.
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CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration