Stories by Vanessa Mitchell

Leadership

Report: Analytics maturity key to success

Higher analytics maturity correlates with higher financial performance, company performance and brand reputation according to a fresh industry report.

Leadership

How agility has transformed data and analytics at ANZ

Two years ago, the data and analytics team was seen as a backwater cost centre within ANZ, a silo to be trimmed when needed that was offering little observable value to anyone. On top of this, the employee NPS score with the team was measured at minus 48, a dire position for any business that relies on its people to deliver customer experience.

Leadership

ADMA CEO Jodie Sangster departs

Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the Association after seven years.

Customer Experience Management

AirAsia uses Salesforce to revamp customer service and marketing

Air Asia will partner with Salesforce as the airline revamps its customer care across eight countries. As part of the revamp, AirAsia will deploy Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud to provide a 360-degree view of customer cases for its service agents.

Digital Marketing

Report: Disconnect between marketers and consumers

​Despite marketers needing to become more data-driven, targeted, and analytical to prove their worth, a new report shows a significant disconnect between what Australian marketers are actually doing and what they should be doing.

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Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

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It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

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ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

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Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

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This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

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