Multi Channel Network’s (MCN) chief sales and marketing officer, Mark Frain, has been appointed as the company’s new chief executive officer, effective immediately.
Village Roadshow Limited has signed a group-wide partnership with one of Australasia’s largest beverage companies, Lion Private Limited.
From an at-home side hustle started with $100, to a multi-million dollar, international fashion brand, it’s not every business that can claim Misha Collection’s exponential growth over the past five years.
Facebook is trialling augmented reality (AR) advertising units for selected advertisers on its news feed in the lead-up to Christmas.
All the latest martech and adtech news this week from Forrester, MediaMath, Marketo, Seven West Media, Partnerize, Yahoo7, Medallia, Exponential, OneTrust and Cedato
In an era of customer experience and social responsibility, what can marketers do to ensure not only their organisations, but also their brands, are more inclusive and free from stereotypes and bias?
Brands that don’t get on the front foot with a voice strategy will be missing out on a significant share of the market.
Home-grown artificial intelligence assistant company, Flamingo AI (ASX:FGO), has confirmed 10 clients are progressing through paid trials and nine are now deploying its virtual sales and service assistants.
All the latest martech and adtech news this week from The Trade Desk, SessionM, Criteo, OneTrust, OpenX, HubSpot, Freshworks and Netbase.
What started as a potentially career-ending sea change for Splosh CMO, Sally Boyes, has ended up being the best and most unique opportunity of her profession to date.
Marketing research has moved beyond simply seeking insights, into building functionality to be able to ensure insights are used in the best way, and the shine is coming off social media research and moving back into more ethnographic and qualitative research methods.
Ben Sharp, former AdRoll managing director, and managing director of ADMA for just two weeks, has been appointed the head of revenue and operations A/NZ at online research and digital advertising operation, Pureprofile.
All the latest martech and adtech news this week from Google, InMobi, Microsoft, Leanplum, Tact, Campaign Monitor, PubMatic, Confirmit, TVSquared, Freckle and EZToken.
Facebook has launched an eight-week marketing campaign targeted at Australian consumers.
Measuring CX is vital, but difficult, to do, according to Gartner, as there are hundreds of metrics to choose from and various levels within an organisation to which they should be applied.