The latest in a raft of changes to the social media platform
Facebook is trialling augmented reality (AR) advertising units for selected advertisers on its news feed in the lead-up to Christmas.
The trial is the latest in a raft of changes that has seen Facebook launch an unprecedented global advertising campaign and take back control of its news feed to combat fake news in the wake of the Cambridge Analytica data scandal.
In June, Facebook launched an eight-week marketing campaign, ‘Here Together’, targeted at Australian consumers.
This followed the more than 310,000 Australians who may have had their data improperly shared with Cambridge Analytica, according to a Facebook update in April. Facebook information of up to 87 million people, mostly in the US, has been illegitimately collected.
Since then, Facebook has made significant changes to protect people's privacy, removing fake accounts from the platform and removing fake news.
Now, Facebook is offering AR ads in Facebook news feed, means people can experiment with a brand’s AR camera effects from an ad. For example, users can try on a lipstick shade before making a purchase.
Michael Kors is the first brand to test AR ads in news feed, enabling people to try on a pair of sunglasses and make a purchase based on their experience. Later this year, Facebook will begin testing AR ads with some additional advertisers such as Sephora and others in fashion accessories, cosmetics, furniture, gaming and entertainment, before rolling out AR ads more broadly to other industries over the course of the year.
Facebook also launched a Video Creation Kit to make it easier for advertisers to create mobile-first video ads. Video Creation Kit is currently in testing and will start rolling out to all advertisers in August for ads on Facebook, Instagram, Messenger and Audience Network.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia