Since then, Facebook has made significant changes to protect people's privacy, removing fake accounts from the platform and removing fake news.
Now, Facebook is offering AR ads in Facebook news feed, means people can experiment with a brand’s AR camera effects from an ad. For example, users can try on a lipstick shade before making a purchase.
Michael Kors is the first brand to test AR ads in news feed, enabling people to try on a pair of sunglasses and make a purchase based on their experience. Later this year, Facebook will begin testing AR ads with some additional advertisers such as Sephora and others in fashion accessories, cosmetics, furniture, gaming and entertainment, before rolling out AR ads more broadly to other industries over the course of the year.
Facebook also launched a Video Creation Kit to make it easier for advertisers to create mobile-first video ads. Video Creation Kit is currently in testing and will start rolling out to all advertisers in August for ads on Facebook, Instagram, Messenger and Audience Network.
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
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