​Mark Frain appointed CEO of Multi Channel Network (MCN)

Frain replaces outgoing CEO, Anthony Fitzgerald, who is leaving the organisation after 15 years

Multi-Channel Network’s (MCN) chief sales and marketing officer, Mark Frain, has been appointed as the company’s new chief executive officer, effective immediately.

Frain replaces outgoing CEO, Anthony Fitzgerald, who is leaving the organisation after 15 years at the helm.

MCN chair, Stacey Brown, congratulated Frain and thanked Fitzgerald for his contribution to MCN. She said Frain’s appointment heralded a new era for MCN, as it continues to strengthen its market leading position.

“Mark has diverse global experience across sales, strategic planning and commercial development and is ideally suited to lead the next generation for MCN,” Brown said.

“He is widely regarded as one of Australia’s most respected sales executives and has the vision, expertise and leadership skills to drive MCN’s future growth as it remains at the forefront of multi-screen trading.

“On behalf of MCN’s shareholders, Foxtel, FOX SPORTS Australia and Network Ten, I’d like to thank Anthony for his contribution as CEO for the last 15 years and wish him well for the future.”

Frain said he was thrilled to take on the new challenge.

“I’m proud to be offered this opportunity and have absolute confidence in the MCN team and the strong future we can build together for this business,” he said.

Frain joined MCN in 2005, heading up the Strategic & Brand Integration team for several years before taking on the role of Sydney sales director in 2010, then moving to national sales & marketing director in 2011 taking on responsibility for sales and revenue growth across all MCN divisions: TV, digital, mobile and sport.  

In 15 years, MCN has grown to a $1.2 billion operation representing a 45 per cent commercial audience share of television and the largest broadcast-quality digital video network in Australia.

Last year, MCN brought its audience-based programmatic trading capabilities to Network Ten. The decision to launch the Dynamic Trading model across the commercial TV network came after a trial in the latter part of 2016, as well as the rollout of the Landmark system at Network Ten in May last year. Under the model, select advertisers can trade audiences rather than just airtime.

According to MCN, proof of the effectiveness of the real-time, audience-based trading platform was demonstrated in 2016 when the group delivered 60 per cent of all Foxtel advertising campaigns through Dynamic Trading.

Also last year, MCN struck a deal with analytics vendor, SAS, to develop what the pair claimed was Australia’s first data platform providing advertisers with a single consumer view across linear TV and digital platforms.

Named SIA, the data management solution aimed to unite all of MCN’s different media data sources, including TV, online, mobile, location and out-of-home, with data from agencies and advertisers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in