​Mark Frain appointed CEO of Multi Channel Network (MCN)

Frain replaces outgoing CEO, Anthony Fitzgerald, who is leaving the organisation after 15 years

Multi-Channel Network’s (MCN) chief sales and marketing officer, Mark Frain, has been appointed as the company’s new chief executive officer, effective immediately.

Frain replaces outgoing CEO, Anthony Fitzgerald, who is leaving the organisation after 15 years at the helm.

MCN chair, Stacey Brown, congratulated Frain and thanked Fitzgerald for his contribution to MCN. She said Frain’s appointment heralded a new era for MCN, as it continues to strengthen its market leading position.

“Mark has diverse global experience across sales, strategic planning and commercial development and is ideally suited to lead the next generation for MCN,” Brown said.

“He is widely regarded as one of Australia’s most respected sales executives and has the vision, expertise and leadership skills to drive MCN’s future growth as it remains at the forefront of multi-screen trading.

“On behalf of MCN’s shareholders, Foxtel, FOX SPORTS Australia and Network Ten, I’d like to thank Anthony for his contribution as CEO for the last 15 years and wish him well for the future.”

Frain said he was thrilled to take on the new challenge.

“I’m proud to be offered this opportunity and have absolute confidence in the MCN team and the strong future we can build together for this business,” he said.

Frain joined MCN in 2005, heading up the Strategic & Brand Integration team for several years before taking on the role of Sydney sales director in 2010, then moving to national sales & marketing director in 2011 taking on responsibility for sales and revenue growth across all MCN divisions: TV, digital, mobile and sport.  

In 15 years, MCN has grown to a $1.2 billion operation representing a 45 per cent commercial audience share of television and the largest broadcast-quality digital video network in Australia.

Last year, MCN brought its audience-based programmatic trading capabilities to Network Ten. The decision to launch the Dynamic Trading model across the commercial TV network came after a trial in the latter part of 2016, as well as the rollout of the Landmark system at Network Ten in May last year. Under the model, select advertisers can trade audiences rather than just airtime.

According to MCN, proof of the effectiveness of the real-time, audience-based trading platform was demonstrated in 2016 when the group delivered 60 per cent of all Foxtel advertising campaigns through Dynamic Trading.

Also last year, MCN struck a deal with analytics vendor, SAS, to develop what the pair claimed was Australia’s first data platform providing advertisers with a single consumer view across linear TV and digital platforms.

Named SIA, the data management solution aimed to unite all of MCN’s different media data sources, including TV, online, mobile, location and out-of-home, with data from agencies and advertisers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

Read more

As someone with both experience in marketing and working with UiPath both, I can say that I cannot wait to see more marketing processes u...

CiGen RPA

What robotic process automation can do for marketers

Read more

10 Business applications of virtual reality (VR) technologyhttps://www.sendiancreation...virtual reality

sendian creations

The new wave of VR applications

Read more

Latest Podcast

More podcasts

Sign in