Establishing a completely new event in Australia, and the fast-paced change this requires is challenging enough, without it also being not for profit.
Monash IVF Group's Everard Hunder is a big advocate of clearly articulating marketing’s financial impact to the business.
To truly influence an organisation, you need to go wide in your understanding of the strategy, financials, operations and front line, Renee Davidson, general manager of marketing and digital at RACQ, says. This, in addition to the traditional areas of marketing, will help give marketers the breadth of understanding to drive meaningful change in an organisation.
Melanie De Souza, General manager, digital, marketing services and strategy for Visit Victoria, has a crystal ball. Instrumental in identifying China and India as key tourism targets moving in the future as far back as 2005 and 2012 respectively, today these countries represent Victoria’s largest inbound tourism markets.
There are not many marketers who can take a brand disaster and turn into around into a brand success, and then be willing to be open and talk about it frankly.
Marketing working closely with sales and category teams is key to success, Suzanne Harman, general manager, marketing of Simplot Australia, believes.
Jayne Andrews, director of marketing at Carnival Cruise Lines Australia, says a recent ‘penny drop’ moment around diversity has made all the difference to her marketing team.
Tourism Australia has completed a triumvirate of Hemsworths with the launch of the next phase of its $36 million Dundee campaign.
All the latest martech and adtech news this week from Twilio, SendGrid, Liferay, Adobe, Taboola, SugarCRM, LivePerson, Intercom, Pipedrive and Talend.
Former Officeworks and Myer marketer, Karl Winther, has been appointed as the first CMO of Australia Post.
Former McDonald’s and Oporto marketer, Bronwyn Powell, has been appointed director of marketing at Mars Food Australia to ‘drive change’.
MediaMath, Google, Adobe, and Adform have been named leaders in Gartner’s latest Magic Quadrant for Adtech report, with The Trade Desk and Amobee as challengers.
BIG W is in its second year of a turnaround strategy, which aims to make the retailer more relatable to Australian families. And while it's early days, its general manager of marketing, Kristen Linders, says the retailer is starting to see some green shoots.
Myer is resurrecting its ‘My Store’ campaign once again in an attempt to turn around its fortunes. The new follows the beleaguered retailer's near $500 million loss in the year to June 2018, leading to the plan to stop discounting by getting rid of clearance floors by mid-2019, reduce floor space, and focus on exclusive brands.
Gai Le Roy has been appointed CEO of Interactive Advertising Bureau (IAB) Australia today, following her four-month role as interim CEO, and immediately launched a new Industry Charter.
