Salmat sold its contact centre business in April for $53 million
Salmat has announced a $5.2 million loss for the last financial year, despite selling its contact centre business for $53 million.
The ASX-listed marketing services provider (ASX: SLM) sold its contact centre business in April to funds advised by Five V Capital in combination with the Probe Group, in order to free up capital and resources to invest in its marketing and micro-sourcing businesses.
In its full-year result to 30 June, Salmat reported revenue of $250.2 million, down by $8.3 million year-on-year. The group also attributed the bulk of $16.6 million in costs to an impairment on loss of goodwill in the Marketing Solutions operating segment.
Underlying EBITDA from continuing operations of $20.3 million was in line with the prior year, increasing $by $100,000. Underlying profit before income tax from continuing operations was $13.7 million and up $3.5 million on FY17.
“These results reflect Salmat’s new, smaller continuing operations following a year of change,” said Salmat CEO, Rebecca Lowde.
“The major contact centre business was sold following a comprehensive analysis of the entire Salmat Group through the strategic review process. We also sold the MessageNet business and some smaller digital businesses as part of the same review."
Lowde said the emphasis now is on driving results from the remaining marketing solutions and managed services businesses.
“While FY18 saw some significant change to the Group, FY19 represents a fresh opportunity to revitalise Salmat’s marketing solutions business and drive further growth in Managed Services," she said. “We have a well-defined path to innovate our existing capabilities and extend Salmat’s reach and market share. We look forward to sharing our progress during the year ahead."
Key strategic pillars for FY19 relate to marketing solutions evolution, sales excellence and operational sustainability, underpinned by people. Specific programs planned include the salmathub catalogue distribution app; Lasoo; data insights; automated collation technology; client engagement and retention; service standards; and culture.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Hey Vanessa, thanks for providing us the things marketers should know about data privacy. This was really an informative post.
astha sharma
5 things marketers should know about data privacy in 2020
Well, that's good to know that. Any other news you want to share here? I can't wait to see more.
Phil Godfrey
Queensland appoints first chief customer and digital officer
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data