A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Arnott’s has taken the wrappers off a new corporate brand identity aimed at uniting its portfolio of consumer food brands as it releases its first solid financial results under KKR ownership.
The significant impact of COVID-19 on advertising spend in the last six months has proven apparent as media companies from across channels report their full-year and half-yearly results.
OOh!media has called its latest $167 million equity raising round and leadership plans both a positive for the company as the COVID-19 crisis bites, as well as a sign of long-term business value.
People
WPP AUNZ has confirmed the departure of its chief customer officer, Sunita Gloster, after less than 18 months in the role and a month after the group posted more than $230 million in losses in the first-half 2020.
Digital Marketing
Out-of-home media player, oOh!media, is warning of earnings disruption in the wake of the Covid-19 pandemic sweeping the world and causing health and economic issues stretching from stock market volatility to event cancellations, travel disruptions and supermarket supplies shortages.
Leadership
Adobe has released record first quarter 2020 results, but does expect to be impacted by COVID-19 in its upcoming quarter.
Leadership
Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.
Digital Marketing
An increased focus on customer experience (CX) and a new management team has been pledged in an effort to turn Blackmores’ fortunes around, following the release of its half year results.
Leadership
WPP AUNZ has announced a strategy shake-up after posting disappointing results including a $235.5 million loss during the first-half of its 2020 financial year.
Leadership
As the half year results roll in, the news isn’t great for Seven West Media, which reported a loss of $67 million. Total revenue was down 3.2 per cent to $773.3 million.
Leadership
Campaigns and own brand innovation has helped Coles record sales revenue increase of 3.3 per cent in its latest half-yearly results. Yet the results have been tempered by an impairment charge of $20 million to cover staff underpayments.
Leadership
Dentsu has announced a new group structure as of 2020, following disappointing Q3 FY2019 financial results, driven mainly by the APAC region.
Digital Marketing
The Retail Food Group (RFG) is continuing the rollout of a raft of new product marketing initiatives for its Michel’s, Brumby’s and Gloria Jean’s network amid poor financial results.
Leadership
Facility consolidation and new brand product launches have seen Bega post a 13 per cent increase in revenue in the 2019 financial year, in what has been a challenging operating environment for the dairy giant.
Digital Marketing
Salesforce chalked up a 36 per cent year-on-year revenue increase across its Marketing and Commerce Cloud portfolio in the second quarter of FY20, according to its latest financial results.
Leadership
Embattled media intelligence company, Isentia (ASX: ISD), has reported another loss.
Qantas has reported a return to double-digital earnings across its frequent flyer program and seen a 24 per cent increase in flight redemptions since announcing a $25 million overhaul of the loyalty offering this year.
Leadership
Nine Entertainment Co. (ASX: NEC) reported a net profit after tax of $234 million for the 12 months to June 2019, up 12 per cent on the previous corresponding period.
Digital Marketing
iSelect is continuing to transform its relationship to customers and further develop digital marketing through automation and new affiliates to improve personalisation for enhanced customer journeys and ROI.
Seven West Media has blamed softer advertising market conditions for a net loss of $444.4 million in full-year to 30 June 2019.
Digital Marketing
Suncorp has announced a new customer and digital structure as part of its 2019 financial year results presentation.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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