Josie Brown joins Tennis Australia as chief insights and marketing officer

A new role at Tennis Australia

Josie Brown
Josie Brown

Tennis Australia has appointed digital marketing guru, Josie Brown, in the new executive role of chief insights and marketing officer, effective from later this month.

Brown, who has previously been director of digital APAC for JWT, as well as well as interactive marketing manager of Procter and Gamble, will lead Tennis Australia’s digital marketing, reporting directly to CEO Craig Tiley.

It is CMO's understanding that Jo Juler remains head of marketing at Tennis Australia.  

“We are delighted to welcome Josie Brown to the team and believe she will help us grow our organisation’s customer focus and insights driven decision-making while expanding our brand presence across the globe," Tiley said.

“Josie brings more than 20 years’ experience in the digital marketing arena to this new executive role which will see her responsible for the overall execution of all marketing and brand strategies as well as ensuring Tennis Australia is at the forefront of data-aware decision making.

"Her expertise in digital transformation and innovation forms a major reason for this appointment. It’s a very exciting time for our company and we are thrilled to have Josie lead the future development of our consumer strategy.”

Brown said she is thrilled to be joining Tennis Australia at an exciting time when technology is connecting fans to their tennis experiences in new ways.

“Harnessing the power of data and innovation has enormous potential to increase tennis participation in Australia. I'm looking forward to working with the team to develop and enhance consumer experiences,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

Your site is very meaningful.you have presented a very valuable article.https://www.baneh.comgoodluck

فروشگاه اینترنتی

ACCC releases Consumer Data Right draft framework for comment

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in