Australian organisations that integrate marketing and sales will be better positioned to take advantage of business growth, according to a new report.
Catherine Anderson, chief customer officer at Powershop Australia says always look and listen beyond the marketing department for feedback and ideas.
Digital is not a nirvana that stands in marketing isolation. Instead, it must be a part of an overall customer-centric culture or marketers will not achieve sustained results, Norman Disney and Young global director of marketing and communication, Ric Navarro, believes.
Marketing can play a unique role in grounding business decisions in consumer insight and innovation. But if that isn’t also intrinsically linked to the goals of the business and the CEO’s agenda, then you will always be at odds, says Paul Connell, refreshments GM and marketing director at Unilever.
Village Entertainment's Mohit Bhargava says the changing nature and scope of marketing as a profession in today’s corporate landscape means the very definition of what a business and/or a CEO recognises as the role of marketing varies from one organisation to another.
Kate Massey, CMO of JCurve, says success is never a straight line, and it’s important to understand clearly what the end goal is to ensure all team members are aligned behind it.
Marketers need move past the idea that our job is one of storytelling, Kieran Cooney, chief marketing officer and content officer of REA Group, says.
If there’s one thing Showpo believes in, it’s listening to its customers. For Showpo CMO, Mark Baartse, too many companies talk about customer experience, but don’t actually talk to them enough to get the facts.
Chobani has come a long way. From a virtual unknown player in an overcrowded market seven years ago, to last year’s number one brand, Chobani has been playing a long game, a game that has paid off in spades.
Success as a marketing leader, and a marketing function serving the business, comes down to people, Pip Arthur, CMO and communications director of Microsoft Australia says.
The right team, the right measurement and data are what Tasman Page believes makes all the different to both marketing and bottom-line growth.
Change doesn’t scare the CMO of IBM, Amanda Johnston-Pell. Far from it. Johnston-Pell embraces change and encourages all marketers to be brave and embrace data as a spark to creativity, not the death of it.
Pamela Cass VP marketing Asia-Pacific and Japan for VMware believes it is absolutely vital to ensure marketing is a growth driver for your business, and that marketing and business goals are the same, and ultimately come back to the customer.
Ryan Gracie, CMO of Catch Group, says having a brand is the difference between love and sex.
Carlton and United Breweries (CUB) has undergone a stunning transformation in challenging trading times, and marketing has been central to this achievement.
