Stories by Nadia Cameron

Foxtel customers are now able to talk to customer service agents via their mobile app in real time following the pay TV’s rollout of in-app messaging technology.

KPMG has joined the ranks of consulting giants looking to take a slice from the customer-led marketing supplier pie, launching a new marketing advisory practice and acquiring Australian market research firm, Acuity Research and Insights.

Marketers that focus on their martech stack first, instead of designing backwards with their customers and staff in mind, are going to run into serious organisational and cultural challenges.

All the latest martech and adtech news from Autopilot, MediaMath, Pegasystems, Tealium, Act-On, Nuance Communications, AOL and Snapchat.

Adobe’s workforce has changed by as much as 30 per cent in the past 5-6 years as it builds the agility, capability and diverse thinking it needs for rapid innovation and growth.

Target is resetting its marketing strategy to actively seek “brave love with mass reach” and it’s going to use customer insights and digital to achieve it, CEO, Guy Rosso says.

Merivale’s former marketing director, Andrew El-Bayeh, and publicity manager, Rebecca Gibbs, have emerged with a new full-service agency targeting the hospitality, lifestyle and travel sectors.

Just a week after announcing Network Ten’s chief brand leader Matt McGrath as its new CMO, Deloitte has confirmed former Telstra marketing director, Andy Bateman, as the new lead partner for innovation.

All the latest martech and adtech news from Demandbase, Marketo, Unlockd, Criteo, AppsFlyer, Zoho and Outbrain.

Algorithms have taken over who we connect to, what we buy, where we go, how much we earn and even who we marry. And marketers who don’t start hatching a plan for how they’re going to tap this new phenomenon are at risk of giving competitors an unassailable advantage, according to We Are Social.

Network Ten’s Matt McGrath has switched TV for consulting and joined Deloitte Australia as its new chief marketing officer.

Samsung Australia president and chief marketing officer, Phil Newtown, has resigned after an eight-year stint with the consumer electronics giant.

All the latest martech and adtech news from Google, Aprimo, BounceX, Salesforce, Brightcove, AppNexus, SugarCRM and Taboola.

The launch of Qantas’ new branding is just the tip of the iceberg in a customer experience evolution aimed at delivering more authentic and personalised experiences in and off the plane, the airline’s CMO says.

It’s the “frozen middle” of an organisation where people with outdated skillsets rule the roost that leaders must confront if they hope to transform their companies to suit the 21st century customer, ANZ’s digital chief says.