Telstra’s former GM of consumer has swapped telco land for automobiles and become the first chief marketing officer at the Royal Automobile Club of Victoria (RACV).
In the thick of martech and adtech convergence, it can be hard to fathom what position players outside the top five are taking in order to differentiate from the convoluted pack. But for Aprimo chief product officer, Kevin Souers, the vendor’s product roadmap can be summed up with three quick capabilities: Distribution of content, marketing funds and data.
RedBalloon’s CEO, Nick Baker, and first CMO, Rapthi Thanapalasingam, have left the online gift experiences business as part of a wholesale restructure of the organisation.
The need to reduce campaign delivery from 22 weeks to a matter of days has kickstarted a direct marketing transformation at IAG that sees the ASX-listed insurance giant not only replacing and centralising its core marketing technology stack, but also rethinking its customer approach.
The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.
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Consumers still want the human touch, even in a time of great technological innovation, but they also want choice. So it’s organisations that unite voice with automated experiences across the spectrum of interaction channels that will keep the most customers in the future.
A data-driven experiment by Australian cosmetics producer, Nude by Nature, to test the effectiveness of retargeted display advertising has seen the group achieve sales uplift of 11.8 per cent.
Virgin Mobile has brought on digital transformation consultancy, Datarati, to implement and manage its marketing automation and CRM business as well as assist with ongoing campaign management.
Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.
For more than 30 years, South Australian-based skincare brand, Jurlique, has been synonymous with natural, high-quality, botanical-based products. But three owners and a succession of leaders in recent years, along with six short-lived marketing chiefs and a few misguided assumptions about the brand’s strengths with a geographically disperse consumer base, led to inconsistencies in approach that impeded growth.
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QBE Australia has promoted executive GM of marketing, Bettina Pidcock, to chief customer officer, the first such role to be introduced at the insurance group.
One of the mistaken beliefs people have around digital transformation is that recruiting for skills and experience is more important than having internal talent, AGL’s chief sales and marketing officer, Sandra de Castro, claims.
Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.
