Samsung hunts for new CMO following Newton's departure

Samsung Australia says goodbye to Philip Newton after an eight-year stint with the group across marketing, IT and business unit roles

Phil Newton
Phil Newton

Samsung Australia president and chief marketing officer, Phil Newtown, has resigned after an eight-year stint with the consumer electronics giant.

Newton was appointed CMO in July 2015 but has held a number of varied positions during his time with the local branch of the Samsung business including director of IT and business-to-business, director of TV and audiovisual, VP of consumer electronics and chief marketing officer. He is also the only Australian employee to be given the title of ‘corporate vice president’.

In a statement, Samsung’s local president, Harry Lee, thanks Newton for his contribution over the past eight years and said his departure will be felt across the company.

“ During his time at the company, Philip has helped transform our business to achieve growth and leadership across a number of business areas including IT and B2B, home appliances and TVs, where he increased market share from 17 per cent to 30 per cent, within a six- month period,” Lee said.

“ In his most recent position as CMO, Philip has spearheaded our partnership with netball in Australia, which launched with the acclaimed ‘Rethink Role Models’  campaign. He has also driven the corporate marketing team to achieve significant improvements in key marketing metrics, which have contributed to the growth of our brand over the last 18 months.”

Newton’s last day is 9 August and his next career step has not been disclosed. But he said he’d been fortunate to have launched many firsts as well as work with talents people.

“My time at Samsung has been extremely fulfilling and I’m grateful for the many opportunities the company has provided me,” he said.  

Samsung said it’s commenced the search for Newton’s replacement and hoped to announce someone in coming weeks.  

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

are you talking about bbc news here

frank

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

Read more

Toms is definitely my favourite shoe brand! Along with Aurélien. For this summer I bought two pairs of navy Toms espadrilles and a pair o...

Paul Erickson

​The shoe with a good soul: TOMS’ innovations for philanthropic engagement

Read more

I think this is the best article today about the salesforce latest platform. Thanks for taking your own time to discuss this topic, I fee...

Ramramky

Salesforce looks to democratise AI, IoT with latest platform play

Read more

I came across this recently when researching blockchain loyalty point projects. There are quite a few projects. Most are in development a...

Andrew @ EcomLoop

How cryptocurrency is set to change the customer loyalty program model

Read more

nive!

Maureen Becks

How AI helped San Churros build brand loyalty and excitement

Read more

Latest Podcast

More podcasts

Sign in