Samsung hunts for new CMO following Newton's departure

Samsung Australia says goodbye to Philip Newton after an eight-year stint with the group across marketing, IT and business unit roles

Phil Newton
Phil Newton

Samsung Australia president and chief marketing officer, Phil Newtown, has resigned after an eight-year stint with the consumer electronics giant.

Newton was appointed CMO in July 2015 but has held a number of varied positions during his time with the local branch of the Samsung business including director of IT and business-to-business, director of TV and audiovisual, VP of consumer electronics and chief marketing officer. He is also the only Australian employee to be given the title of ‘corporate vice president’.

In a statement, Samsung’s local president, Harry Lee, thanks Newton for his contribution over the past eight years and said his departure will be felt across the company.

“ During his time at the company, Philip has helped transform our business to achieve growth and leadership across a number of business areas including IT and B2B, home appliances and TVs, where he increased market share from 17 per cent to 30 per cent, within a six- month period,” Lee said.

“ In his most recent position as CMO, Philip has spearheaded our partnership with netball in Australia, which launched with the acclaimed ‘Rethink Role Models’  campaign. He has also driven the corporate marketing team to achieve significant improvements in key marketing metrics, which have contributed to the growth of our brand over the last 18 months.”

Newton’s last day is 9 August and his next career step has not been disclosed. But he said he’d been fortunate to have launched many firsts as well as work with talents people.

“My time at Samsung has been extremely fulfilling and I’m grateful for the many opportunities the company has provided me,” he said.  

Samsung said it’s commenced the search for Newton’s replacement and hoped to announce someone in coming weeks.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in