Samsung hunts for new CMO following Newton's departure

Samsung Australia says goodbye to Philip Newton after an eight-year stint with the group across marketing, IT and business unit roles

Phil Newton
Phil Newton

Samsung Australia president and chief marketing officer, Phil Newtown, has resigned after an eight-year stint with the consumer electronics giant.

Newton was appointed CMO in July 2015 but has held a number of varied positions during his time with the local branch of the Samsung business including director of IT and business-to-business, director of TV and audiovisual, VP of consumer electronics and chief marketing officer. He is also the only Australian employee to be given the title of ‘corporate vice president’.

In a statement, Samsung’s local president, Harry Lee, thanks Newton for his contribution over the past eight years and said his departure will be felt across the company.

“ During his time at the company, Philip has helped transform our business to achieve growth and leadership across a number of business areas including IT and B2B, home appliances and TVs, where he increased market share from 17 per cent to 30 per cent, within a six- month period,” Lee said.

“ In his most recent position as CMO, Philip has spearheaded our partnership with netball in Australia, which launched with the acclaimed ‘Rethink Role Models’  campaign. He has also driven the corporate marketing team to achieve significant improvements in key marketing metrics, which have contributed to the growth of our brand over the last 18 months.”

Newton’s last day is 9 August and his next career step has not been disclosed. But he said he’d been fortunate to have launched many firsts as well as work with talents people.

“My time at Samsung has been extremely fulfilling and I’m grateful for the many opportunities the company has provided me,” he said.  

Samsung said it’s commenced the search for Newton’s replacement and hoped to announce someone in coming weeks.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

Read more

As someone with both experience in marketing and working with UiPath both, I can say that I cannot wait to see more marketing processes u...

CiGen RPA

What robotic process automation can do for marketers

Read more

10 Business applications of virtual reality (VR) technologyhttps://www.sendiancreation...virtual reality

sendian creations

The new wave of VR applications

Read more

Latest Podcast

More podcasts

Sign in