Samsung Australia president and chief marketing officer, Phil Newtown, has resigned after an eight-year stint with the consumer electronics giant.
Newton was appointed CMO in July 2015 but has held a number of varied positions during his time with the local branch of the Samsung business including director of IT and business-to-business, director of TV and audiovisual, VP of consumer electronics and chief marketing officer. He is also the only Australian employee to be given the title of ‘corporate vice president’.
In a statement, Samsung’s local president, Harry Lee, thanks Newton for his contribution over the past eight years and said his departure will be felt across the company.
“ During his time at the company, Philip has helped transform our business to achieve growth and leadership across a number of business areas including IT and B2B, home appliances and TVs, where he increased market share from 17 per cent to 30 per cent, within a six- month period,” Lee said.
“ In his most recent position as CMO, Philip has spearheaded our partnership with netball in Australia, which launched with the acclaimed ‘Rethink Role Models’ campaign. He has also driven the corporate marketing team to achieve significant improvements in key marketing metrics, which have contributed to the growth of our brand over the last 18 months.”
Newton’s last day is 9 August and his next career step has not been disclosed. But he said he’d been fortunate to have launched many firsts as well as work with talents people.
“My time at Samsung has been extremely fulfilling and I’m grateful for the many opportunities the company has provided me,” he said.
Samsung said it’s commenced the search for Newton’s replacement and hoped to announce someone in coming weeks.
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...
Chris B
Bringing community thinking to Optus' customer service team
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players