The biggest challenge to data-enabled marketing success is fostering collaboration across internal and agency teams, ANZ’s head of performance marketing says.
Demographic marketing is dead, and it’s only by combining people smarts and imagination with multiple, contextual data sets that brands will truly win over the ever-changing consumer.
The dire shortage of expertise around digital marketing, automation and personalisation has made it imperative for marketing leaders to promote learning first, and capability second, Jetstar’s CMO claims.
All the latest martech and adtech news from Acxiom, Salesforce, Demandbase, Tremor, Taptica, Optimizely, Signals Analytics, Criteo and Rakuten Marketing.
CMO has officially extended the nominations deadline for this year’s CMO50 until midnight on Wednesday 16 August.
Office products supplier, Staples, has unveiled a new A/NZ brand, will significantly invest in digital and customer data capabilities and is hiring an executive level marketing chief following a private equity buyer earlier this year.
Telstra’s Nick Adams is leaving the telco after six years to head marketing efforts at Allianz Australia. His appointment comes amid a reshuffling of executive ranks at the insurance company aimed at improving customer relations.
It’s a foolish marketer who doesn’t see digital as a foundational capability for how they perform their job successfully today and into the future. Equally, most would agree increased personalisation of communications and engagement is vital to winning and retaining hyper-connected customers.
All the latest martech and adtech news from Adobe, Mapp Digital, Zeta Global, Blis, AppNexus, [24]7, Dynamic Yield, DataXu and Placecast.
The line between marketing and technology is blurring, and agencies that don’t make the effort to unite brand and creative capability with technology and customer experience design risk becoming obsolete.
Customer engagement vendor, [24]7, has acquired KPMG’s Australian grown customer journey analytics technology as part of efforts to more holistically address the customer experience management challenges brands face.
A burning curiosity, the ability to ask great questions and experiment, systems thinking and cross-functional engagement are all vital attributes to the modern marketing team.
If there’s one thing you should know about innovation, it’s that you can’t do it alone, IAG executive GM of innovation, James Orchard, says.
The team behind RedBalloon have launched a fifth business focused on delivering AI-powered digital marketing services to Australian marketers after striking an exclusive reseller agreement with AI digital marketing platform, Albert.
All the latest martech and adtech news from Marketo, Outbrain, Alterian, HubSpot, Upwire, Oovvuu, Qualtrics and MaritzCX.