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Digital Marketing

PayPal eyes opportunities in outer space

PayPal, which claims more than 128 million active accounts in 193 markets and 25 currencies around the globe, is now looking at outer space.

Digital Marketing

ING Direct unveils new mobile banking app

Online bank ING Direct has updated its mobile banking capabilities with a new app that lets users view their balances across all accounts before logging in, and transfer money to anyone in Australia with email or SMS notifications.

Digital Marketing

Three quarters of consumers concerned about privacy online: report

In spite of assertions by Facebook founder Mark Zuckerberg and others that the age of privacy is over, new research commissioned by civil liberties campaign group Big Brother Watch has revealed that over three quarters of consumers globally are concerned about their privacy online.

Social Media

Microsoft lays out more Yammer integration plans

Upcoming integration points between Yammer and Microsoft products will include email interoperability, document collaboration and enterprise search, as Microsoft pursues its plan to make Yammer a common enterprise social collaboration layer across its business software.

Digital Marketing

ADMA offers up new voluntary data breach code of conduct

The Association for Data-driven Marketing and Advertising (ADMA) is calling on the privacy commissioner to consider a new voluntary code for privacy data breaches and stop compulsory notifications being approved by the Australian senate.

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State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Cancer Council: Finding the physical-virtual engagement balance post-COVID

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Is AI on course to take over human creativity? - Modern creative - CMO Australia

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Donut King takes in-store marketing to the next digital level

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What does the Oculus Rift launch mean for marketers?

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Making sense artificial intelligence - Food for thought - CMO Australia

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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