Hoyts chief marketing and digital officer departs

Crispin Tristram's departure is one of several following the company's decision to postpone launching its video on-demand service

Hoyts Entertainment Group Australia has confirmed the departure of its chief marketing and digital officer, Crispin Tristram, as one of several redundancies made across the business.

According to a report on IF magazine, Tristram was one of 20 redundancies made across the business as part of an ongoing restructure. Other executives to depart include chief operating officer, Matthew Liebmann; director of programming and long-serving employee, Frank Perikleous; and general manager of digital content, Linda Hickey.

Tristram was with Hoyts for nearly two-and-a-half years and responsible for its digital strategy, consumer marketing, customer loyalty programs and home entertainment division including its DVD business. He was also a key player in the company’s proposed video on-demand subscription platform.

Prior to this, Tristram held a number of roles across SingTel and SingTel Optus including senior director of digital sales and service at SingTel, general manager of online sales and service at SingTel Optus, and general manager of consumer acquisitions. He also worked for Orange in the UK.

A Hoyts spokesperson confirmed the redundancies followed the company’s decision to put its Hoyts video streaming product on hold. The changes also come just over six months after Hoyts appointed former Val Morgan chief, Damian Keogh, as its new CEO, and while the company prepares for an IPO later this year.

“A couple of months ago we decided not to proceed with the launch of our Hoyts Stream product after we assessed this initiative in the context of our forward growth strategy, our investment priorities and the current competitive market dynamics,” the spokesperson told CMO.

Many staff involved with the project have stayed on with in the Hoyts Kiosk business or existing Cinema Technology Group roles, the spokesperson said.

“However it is true we had some valued team members finish up their roles with us as a result of this decision,” the spokesperson said.

Hoyts announced plans for an IPO in April. According to various media reports, the company has appointed investment bank, UBS, as financial advisors to assist with the public listing. The value of the float is estimated at about $700 million.

The Hoyts Group is currently owned by Pacific Equity Partners.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in