Hoyts chief marketing and digital officer departs

Crispin Tristram's departure is one of several following the company's decision to postpone launching its video on-demand service

Hoyts Entertainment Group Australia has confirmed the departure of its chief marketing and digital officer, Crispin Tristram, as one of several redundancies made across the business.

According to a report on IF magazine, Tristram was one of 20 redundancies made across the business as part of an ongoing restructure. Other executives to depart include chief operating officer, Matthew Liebmann; director of programming and long-serving employee, Frank Perikleous; and general manager of digital content, Linda Hickey.

Tristram was with Hoyts for nearly two-and-a-half years and responsible for its digital strategy, consumer marketing, customer loyalty programs and home entertainment division including its DVD business. He was also a key player in the company’s proposed video on-demand subscription platform.

Prior to this, Tristram held a number of roles across SingTel and SingTel Optus including senior director of digital sales and service at SingTel, general manager of online sales and service at SingTel Optus, and general manager of consumer acquisitions. He also worked for Orange in the UK.

A Hoyts spokesperson confirmed the redundancies followed the company’s decision to put its Hoyts video streaming product on hold. The changes also come just over six months after Hoyts appointed former Val Morgan chief, Damian Keogh, as its new CEO, and while the company prepares for an IPO later this year.

“A couple of months ago we decided not to proceed with the launch of our Hoyts Stream product after we assessed this initiative in the context of our forward growth strategy, our investment priorities and the current competitive market dynamics,” the spokesperson told CMO.

Many staff involved with the project have stayed on with in the Hoyts Kiosk business or existing Cinema Technology Group roles, the spokesperson said.

“However it is true we had some valued team members finish up their roles with us as a result of this decision,” the spokesperson said.

Hoyts announced plans for an IPO in April. According to various media reports, the company has appointed investment bank, UBS, as financial advisors to assist with the public listing. The value of the float is estimated at about $700 million.

The Hoyts Group is currently owned by Pacific Equity Partners.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

cc

Marjorie Campbell

Talk to me, Facebook! Social net buys speech recognition company

Read more

This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

Samantha Colbert

Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

Read more

Latest Podcast

More podcasts

Sign in