Loyalty card app adds support for wearable devices

Rewardle now supports Android smartwatches, testing Google Glass

Rewardle supports the Samsung Gear Live and soon other Android smartwatches. Credit: Rewardle
Rewardle supports the Samsung Gear Live and soon other Android smartwatches. Credit: Rewardle

Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.

Wearable computing is expected to have far-reaching influence on the marketing industry and customer engagement. Tech companies are developing wearable computing devices for the masses, opening a new channel for marketers to reach customers and collect their data.

Rewardle gives customers points for buying from local merchants including independent cafés, restaurants, gyms and salons. Previously, members could check in on a tablet at the counter, using either a card or an app on their smartphone. Now they can also use a wearable device to pay and earn loyalty points.

The app currently supports the Samsung Gear Live and is expected to work on other Android wearable devices as they come to market. The app works in conjunction with the smartphone app and additional functionality will be developed based on user feedback, said Rewardle founder, Ruwan Weerasooriya.

"We've only scratching the surface with this initial iteration but as a lean start up we'll continue experimenting and go much deeper as we learn," Weerasooriya said. "What's very obvious is that wearable devices aren't just the latest tech gadgets for geeks, they will serve practical purposes and enable new experiences and engagement with the world around us."

Rewardle could support Google Glass in the future, he said.

“We currently have a pair of Google Glass and are experimenting with the Glass Development Kit to see how it best fits into the Rewardle Platform usage.”

Rewardle also provides data insights to its merchant customers to assist with marketing.

“We’re on a mission to provide the digital engagement tools and business intelligence used by large retail chains to local High Street merchants by unlocking the power of mobile computing, cloud based software and big data analysis,” said Weerasooriya.

“We've made sure local High Street merchants are armed with the technology to take advantage of this emerging consumer trend and to our knowledge we are among the first in the country to provide smart watch users with the ability to pay for an item such as a coffee using their wearable device.”

Adam Bender covers digital marketing and emerging technology for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

Read more

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Latest Podcast

More podcasts

Sign in