Qantas launches ecommerce portal for loyalty program members

Dedicated Frequent Flyers portal gives customers the opportunity to earn and use points on a range of third-party products

qantaspoints.com website
qantaspoints.com website

Qantas has launched a new online portal for Frequent Flyers loyalty program members aimed at providing expanded ecommerce functionality.

The new portal is a virtual shopping mall stocked with opportunities for members to earn and use their customer loyalty points earned across a range of third-party global brands including David Jones, Neiman Marcus, Apple, Net-A-Porter, The Iconic, Pottery Barn, Fortnum and Mason and Macy’s.

Members will earn up to five points for every dollar spent on the online site. However, they will still use the Qantas.com website for all flight bookings and to manage aspects of their Qantas Frequent Flyer account.

In a statement, Qantas Loyalty CEO, Lesley Grant, said the site was about giving members more opportunities to use points outside of redeeming flights, which is currently the most common activity..

“What started as the Qantas Frequent Flyer program has grown significantly in the past few years to include a lot of new ways to earn points and entirely new programs like Qantas Cash, Qantas Golf, aQuire and Qantas epiQure,” she comments.

“Qantaspoints.com is designed to help members navigate what’s on offer so that they can get the most out of it.

“We have a really straightforward goal of being the best loyalty program in the world and helping members better understand the program as it grows is key to that. That’s what qantaspoints.com is designed to do.”

Qantas Frequent Flyer recently chalked up its 10 millionth member and continues to produce strong financial results. According to the airline’s annual report to 30 June, underlying pre-tax earnings jumped 13 per cent to $26 million in the past year, while total billings reached $1.2 billion.

The online mall is the latest in a number of initiatives from Qantas Loyalty aimed at expanding its product offering to members. Earlier this year, the airline launch a Qantas Cash pre-paid travel card, as well as the Acquire loyalty program for small and medium businesses.

Also on the way is the Qantas Golf Club, which will launch in summer.

Commenting on the new portal, The Iconic's CEO, Patrick Schmidt, applauded the decision to launch a dedicated retail presence.

"We’re delighted to be part of the qantaspoints.com Online Mall. As Australia’s leading online fashion retailer, it makes perfect sense to team up with Australia’s largest loyalty program and allow Qantas Frequent Flyer members to earn Qantas Points when they shop," he said.

More on customer loyalty programs

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...

Bhooshan Shetty

Predicting the Future: Marketing science or marketing myth?

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

Gartner survey: CMO spending hit by COVID-19

Read more

Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...

Bhooshan Shetty

Marketing 2030 and the rise of the machines

Read more

JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

This article gave me a better understanding about content creation. I learned a lot like this website https://a2designlab.com/ also offer...

Ryota Miyagi

How Remedy is using digital marketing and commerce to drive conversion

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in