A new global report from ZenithOptimedia claims digital advertising technology developments are helping to push global advertising market growth to 5.3 per cent in 2014.

Business has changed significantly during the past few decades, fuelled by low cost and ubiquitous communications technologies. Innovation has been layered on top of innovation, irrevocably altering human behaviour and causing seismic shifts in business philosophy, practices and careers.

Marketers targeting millennials must focus on opt-in and value-driven content if they hope to have a shot at appealing to these digitally savvy consumers.

Insurance brand, AAMI, claims its decision to up the content marketing ante with a real-time social media approach is already driving more positive digital engagement.

Apple CEO Tim Cook unequivocally tells PBS' Charlie Rose that the company has no plans to be in the social media business. "We have no plans to be in the social networking area," he tells Rose without hesitation.

Microsoft is poised to release a major update to its Dynamics CRM and marketing applications in a bid to gain market share against rivals such as Salesforce.com.

The Australian Marketing Institute has revealed its new-look board of directors, effective 23 October.

Communication between brands and consumers is at a premium thanks to real-time digital and social exchange, and has heightened the role of creativity and authenticity in marketing, Coca-Cola’s head of strategy claims.

Former ninemsn digital content director and startup investor, Todd Forest, has been appointed CEO of new Australian mobile payments app, Clipp.

A new Australian-based consulting group has opened its doors to help marketers and organisations get a grip on their customer experience ambitions.

Creativity generates an important tension in business by playing at the intersection of authenticity and commercialism, Deloitte’s CMO claims.

With the newest commercial service to spring from its highly publicised Watson cognitive computing initiative, IBM is attempting to streamline the process of analysing data so business managers can pull insights from data sets without the help of IT experts.

Smartphone and tablet penetration in Australia is soaring as consumers readily embrace mobile connectivity. But just like any of the media and communication channels that preceded it, many marketers are stumped about the right way to approach it. Brands are, in fact, struggling to catch up.

More Australians are happier sharing personal and credit card details online even as they increasingly fear their privacy will be invaded as a result of technology innovation.

Anytime Fitness is looking to bring on its first chief marketing officer in a bid to drive change and propel its Australian expansion plans.

Big data analytics is not about replacing intuition; it’s there to give business leaders and staff the tools to ask smarter questions and be more creative.

Optus is claiming to be the first global brand to use Facebook’s trending feature for a consumer campaign that relies on posting fresh content daily to the social media site.

A new report claims four in five Australian executives are using data and analysis to optimise customer value for their organisation, even as most still rely on their intuition or peer advice to make strategic business decisions.

American department store chain Kohl's is testing "event-based architecture" which can track online or in-store movements so it can intervene when customers are about to abandon a purchase.

Google has acquired Polar, a company that specializes in online polls that allows its customers to get "instant opinions on anything."