A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Social Media
Facebook's Graph Search could be a powerful tool for steering people toward products and services on the social networking site, and marketers are starting to wrestle with the impact it may have on their brands.
Oracle first announced its Social Relationship Management product family several months ago at OpenWorld, but has now taken steps to actually integrate the components of the product set, which it gained through a number of acquisitions over the past year.
Leadership
The average tenure of a CMO has risen dramatically in recent years, and is seen by many to signify a CMO’s legitimacy to ultimately taking the top job: CEO.
Social Media
"Fewer people are experiencing your brand on your website," says Jeremy Dedic, the user experience practice leader at digital agency Rightpoint.
Leadership
Given her solid background in the software and telecoms space, it shouldn’t surprise anyone to learn PGi’s marketing chief Melissa Wong is a passionate believer in CMOs embracing technology. What will arguably raise more eyebrows is that she doesn’t like to be called a marketer.
With dozens of social marketing venues for its divisions and subdivisions, General Electric still retains central oversight, largely through its use of analytics.
Leadership
The CMO has finally arrived. It might have taken five years to get there and involved a radical transformation of marketing as a practical function and principle, but the CMO has officially become a leader of corporate strategy.
Leadership
Technology is infiltrating all aspects of marketing, regardless of whether you see it as a good or bad thing. The questions is, how does the average CMO keep on top of it all?
Leadership
Gartner’s report on the decline of the CIO and rise of the marketer as the key technology buyer made plenty of waves last year. According to the analyst group, 35 per cent of enterprise IT expenditure by 2015 will be out of the CIO’s hands, with CMOs responsible for the majority of technology purchasing by 2017.
As Google touts its new Glass technology one thing is becoming clear: if computerised eyewear becomes popular to the same level that smartphones have, Glass will change our lives forever.
Social Media
The marketing community has been having so much fun with the term social CRM it's hard to know exactly what it means.
Digital Marketing
A new study has found 96 per cent of Australian marketers are using content marketing to reach out to customers but just 29 per cent are happy with its effectiveness.
Salesforce.com CEO Marc Benioff has laid out a new strategic and thematic direction for his company, saying that its goal will now be to help clients become "customer companies," with the end result being greater success.
My how our industry loves acronyms. Especially if they include an ‘M’ – usually meaning management which, unsurprisingly, requires some new enabling technology. Or, append ‘2.0’ on the end to breathe new life into an aging idea. That has certainly helped with Sales 2.0 and CRM 2.0.
Social Media
Teenagers around the world have unrestricted access to the Internet and are increasingly using non-traditional devices or TVs to do it, a new report has found.
When you think of technology spending at a company, you probably assume the IT department disperses nearly all the money, with a small percentage going to departmental tech like smartphones and cloud services. But according to Laura McLellan, Gartner's vice president of marketing strategies, 50 per cent of IT spending outside of the IT budget goes through marketing departments -- on top of IT's expenditures on marketing technology.
Social Media
Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies.
Social Media
It’s not easy to earn acknowledgment for being the most significant and innovative social media technology of the year given the plethora of offerings out there, but TrueAnthem and its publishing partner Fox Broadcasting company managed just that in the US.
A recent study by Chief Marketing Officer (CMO) Council and Adobe Systems has confirmed Australia as an early embracer of the digital economy and digital marketing across the Asia-Pacific region.
Vint Cerf, known as the father of the Internet, says technology has not only changed the way we communicate but it's changing the way we live our lives.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been