Social media can make financial institutions seem less dull and better engage customers, according to officials on a panel at the AB+F Retail Financial Services Forum.

Google’s Universal Analytics is about giving organisations the complete customer picture by switching the focus from session-based experiences to profiles which centre around the individual, its chief analytics advocate claims.

Google has asked the court overseeing terrorism-related surveillance programs at the U.S. National Security Agency to allow the company to publish information on the number of surveillance requests it receives.

The chief of ADMA has lambasted government plans to impose compulsory data breach notifications as a threat to the prosperity of hundreds of thousands of Australian businesses.

The Australian privacy commissioner and 36 other data protection authorities on Tuesday raised privacy concerns about Google Glass in an open letter to CEO Larry Page.

Andy Lark is one of Australia’s most high-profile CMOs. So when he says marketing chiefs must be agents of change, you know he must be on to something.

Google buys Waze. Yahoo buys Tumblr. Facebook buys Instagram.

The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.

A US-based social data intelligence provider claims to have found the dollar value of a Tweet for businesses, offering marketers a sought-after revenue metrics into the social sphere.

As one of the computer scientists who created the Internet's TCP/IP protocol, Vinton Cerf is concerned that much of the data created since then, and for years to come, will be lost.

Facebook appears to have a new product up its sleeve that it will unveil on Thursday at its headquarters in Menlo Park, California.

Forrester founder and CEO George Colony touted the shift from IT to business technology and urged CIOs to get closer to their marketing colleagues in the age of the customer.

Even before bombshell disclosures of the U.S. government's massive collection of Internet and cellphone data, many U.S. residents were very concerned about privacy violations.

Tourism NT's executive director of marketing, Adam Coward, talks about how his commitment to change, conversion strategy and partnership are helping the tourism agency to turn the dial back to growth.

Big data and a lack of financial resources are the biggest obstacles for marketers when it comes to driving customer insights from data, a new US report claims.

Unilever has struck a partnership with crowdsourcing portal, eYeka, to tap into its global creative community to up the ante across its marketing and communication activities.

Traditional print media and TV remain the two most preferred media channels for Australian consumers to view ads, according to a new survey sponsored by digital and creativity software vendor, Adobe Systems.

Picture this: You own a small retail shop. Maybe a restaurant. An angry woman comes into your store and begins complaining--loudly and profanely--about bad service she says she received the prior day. She demands satisfaction--free stuff, mainly--and she's filming all of this on her cell phone. Compounding the problem, you're not actually at the store. There's just a lone, underpaid employee to deal with the increasingly crazy demands of a borderline lunatic ranting about something he wasn't even involved with originally.

Taking a page from Twitter's playbook, Facebook started to roll out the use of hashtags.

The Commonwealth Bank has unveiled a revamped website and new social support forum based on the Lithium platform.