Digital is a key enabler for businesses and could be sitting at the executive table in the next few years, Avon Products’ head of digital claims.

Sensis has rebranded with cute animals and robots in a move to highlight the new digital focus of the directories business.

New research from Forrester has found 98 per cent of Australian organisations see customer experience as a top 10 strategic priority, yet most are only embracing small step changes rather than transformation.

The role of marketing is increasingly being driven by what happens with the customer after they have purchased a product, and CMOs must take more responsibility for operations as a result.

Responsive design is table stakes for organisations and not a long-term strategy for truly meeting the needs of customers in a mobile world, a lead Forrester analyst claims.

Telstra is set to bring more personalised video content and advertising to customers after spending US$270 million (AUD $291m) on boosting its stake in Silicon Valley-based video analytics platform provider, Ooyala, to 98 per cent.

The Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) are pulling together on an advisory group aimed at unifying the growing digital advertising industry.

A technology overhaul and switch to more automated, personalised marketing are helping Network Ten close the loop between TV broadcasting and digital customer engagement.

Twitter is moving away from its cost-per-engagement model for ads and putting objectives like app installs, follows and leads front and center. Campaigns on Twitter will now begin with the end goal in mind, enabling advertisers to only pay for specific actions they deem most effective in achieving that objective.

While you won’t find many marketers today disputing the need to embrace customer-oriented, data-driven marketing, the shift has raised on gigantic question: How do you know where to prioritise your data and customers efforts, and indeed, what areas you can feasibly improve digital interactions?

On 21 January, Fitness First kicked off a brand transformation initiative all in the name of engaging with customers better. Seven months on, the group has closed down its customer loyalty program, First Club, and is working on a new member offering that relies on customer data to deliver personalised and relevant rewards.

Amazon CEO Jeff Bezos has always sold investors and analysts on the future--the company's immediate strategy is about attracting customers, not just amassing profits. Even as Amazon bled money to the tune of US$126 million last quarter, the silver lining was that net sales were up nearly 25 percent.

Mobile devices are dominating digital screen times, according to the latest consumer data insights from the IAB/Nielsen Mobile Audience Panel Pilot Study.

Carlton & United Breweries (CUB) is on the hunt for a new chief marketing officer after its CMO, Peter (Pod) McLoughlin, announced he will step down from the role for health and personal reasons.

Getting Australians to talk about sport isn’t hard. But bringing them to your website to do it takes a little effort. This was the task for Fox Sports at the launch of its sports community site, The Crowd, in February this year.

A fundamental disconnect between the way technology and business teams perceive customer data is resulting in lost opportunity for marketers, a Forrester Research principal analyst claims.

This year’s Oracle Marketing Cloud Interact conference brought together 1100 marketers to discuss the role of modern marketing, and the key ingredients, including technology, CMOs need to get there. A completely different but related theme was simultaneously circulating around breakout sessions and CMO’s discussions with customers at the event: Embarrassment.

IBM hopes to expand its customer base and sell to executives outside of IT, including marketers, with a new set of consulting services that can be bought online with a credit card.

When it comes to getting sponsorship for sporting events and clubs, Football NSW knows how important data is in making a compelling proposition. CEO of Football NSW, Eddie Moore, talks about the not-for-profit’s use of data analytics for driving revenue and investment into the game.

Marketers from Mondelez International, Ford Motor Company and Estee Lauder have headed up a new list of 25 social business leaders globally actively driving social culture and practices within their organisations.