Australian online advertising spend has surged again for the quarter ending September 2015, with mobile and video ad spend on the rise.

McDonalds says it will confirm a replacement CMO early next year after Mark Lollback was appointed the new CEO of GroupM Australia and New Zealand.

​There’s no doubt consumers have become increasingly demanding around how brands engage with them via social media platforms. And the pressure is on marketers to quickly adapt their communications and engagement strategies if they hope to transform social interactions into customer advocacy and loyalty.

Machine learning is all about getting computers to "understand" new concepts, but it's still a pretty inefficient process, often requiring hundreds of examples for training. That may soon change, however, thanks to new research published on Friday.

ANZ Stadium’s GM of marketing and membership is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.

Data-driven marketing and the use of predictive analytics and segmentation are becoming increasingly important to marketers globally as they strive to become customer-centric, a new study reports.

Marketers have been too reliant on agencies for executing their marketing strategies but are finally taking control back thanks to the rise of first-party data investment and management.

We’ve spoken to a raft of marketing leaders, analysts and industry commentators about the strategic focus required by marketing leaders in 2016. Here, we highlight 7 key trends predicted to drive the role of CMO in the New Year.

Marketing and ad technology news from SDL, Impact Radius, eBay, VE Interactive, Marketshare, Tableau, Leadspace, Kentico, Qlik, Netsertive, AppNexus and Boomtrain.

Data disruption is as transformative and game-changing to customer engagement as digital disruption, it just hasn’t received enough focus yet, Ogilvy’s head of data claims. There’s also too much emphasis on technology generating data, and not enough attention placed on the people behind the insights.

By deciding to shed its Internet business, Yahoo is moving to take on a different business focus. But its future remains murky.

Australian retailers lifted their market share game and helped leverage consumer confidence by boosting their marketing spend by over 35 per cent, including investment in digital marketing, over the last financial year.

Better engaging prospective students at every stage of the decision-making journey, as well as providing tailored and timely information to existing university goers, has prompted Charles Sturt University to invest in a marketing automation platform.

Australian insurance group, IAG, is undertaking a major shake-up of its organisational structure and leadership team in a bid to become a customer-led and data-driven organisation.

Australia Post has partnered with Shazam’s m-commerce solution and Adshel bus shelters in two Australian cities to promote its Load&Go gift cards for Christmas.

Travel group, Helloworld, is claiming its recent #helloworldRelay social media initiative a success after chalking up more than 10,000 enquiries from customers over a seven-day sales period.

Two home-grown startups in the retail space have added millions to their coffers from high-profile investors to expand their offerings.

Successful rebranding requires patience, good timing and an engaging strategy, according to AUB Group CMO, Vanessa Lyons.

Keeping tabs on a growing range of brand activations, and improving customer data management across sales teams nationally, are just two of the benefits SouthTrade International has realised from a database overhaul.

Four out of five Australian consumers claim security issues can affect their online experience with brands, and more than half are worried about data privacy, a new report claims.