A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Travel group says #helloworldrelay chalked up 360,000 engagements across its social channels
Travel group, Helloworld, is claiming its recent #helloworldRelay social media initiative a success after chalking up more than 10,000 enquiries from customers over a seven-day sales period.
Partnering with over 60 countries and 80 lead Instagrammers, the activity was based around an Instagram relay, #helloworldRELAY, that captured and showcased countries, cities, people and places, through images on World Tourism Day (27 September).
As part of the campaign, live content from the #helloworldRELAY hashtag was captured and distributed dynamic updates across Adshel’s Sydney Trains digital screens, engaging audiences and encouraging them to interact and share their own experiences and photos.
Twenty-nine Instameets were also hosted globally from 70 participants including a double-decker bus in Hobart, paddleboards in lord Howe Island, and the top of Blackcomb Mountain in Whistler, Canada.
According to Helloworld, the relay gained a worldwide audience of more than 260 million including 8.1 million Australians, off the back of 16.515 Instagram posts, 5,391 tweets and 1077 Facebook interactions. The company also claimed it reached an audience of 22.8 million on Instagram, with the most popular images including the US, Thailand, NSW, Oman and England.
In addition, more than 360,000 engagements took place across its social channels, all of which resulted in more than 10,000 enquiries from customers over a seven-day period, Helloworld said.
Helloworld CMO, Kim Portrate, said the #helloworldrelay is one of many campaigns being run for the brand over the course of the next year.
“The successful global sale we hosted immediately after the relay also showed that we were able to turn lookers into bookers of travel with increases in sales,” she said.
Check out our profile of Helloworld's CMO, Kim Portrate, as part of the inaugural CMO50.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system