Travel group says #helloworldrelay chalked up 360,000 engagements across its social channels
Travel group, Helloworld, is claiming its recent #helloworldRelay social media initiative a success after chalking up more than 10,000 enquiries from customers over a seven-day sales period.
Partnering with over 60 countries and 80 lead Instagrammers, the activity was based around an Instagram relay, #helloworldRELAY, that captured and showcased countries, cities, people and places, through images on World Tourism Day (27 September).
As part of the campaign, live content from the #helloworldRELAY hashtag was captured and distributed dynamic updates across Adshel’s Sydney Trains digital screens, engaging audiences and encouraging them to interact and share their own experiences and photos.
Twenty-nine Instameets were also hosted globally from 70 participants including a double-decker bus in Hobart, paddleboards in lord Howe Island, and the top of Blackcomb Mountain in Whistler, Canada.
According to Helloworld, the relay gained a worldwide audience of more than 260 million including 8.1 million Australians, off the back of 16.515 Instagram posts, 5,391 tweets and 1077 Facebook interactions. The company also claimed it reached an audience of 22.8 million on Instagram, with the most popular images including the US, Thailand, NSW, Oman and England.
In addition, more than 360,000 engagements took place across its social channels, all of which resulted in more than 10,000 enquiries from customers over a seven-day period, Helloworld said.
Helloworld CMO, Kim Portrate, said the #helloworldrelay is one of many campaigns being run for the brand over the course of the next year.
“The successful global sale we hosted immediately after the relay also showed that we were able to turn lookers into bookers of travel with increases in sales,” she said.
Check out our profile of Helloworld's CMO, Kim Portrate, as part of the inaugural CMO50.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.
Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.
Introducing Branch's mobile referrals https://branch.io/referral/
Bruce Ma
How this ecommerce upstart is building its brand proposition
I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...
Rajesh Acharya
Digital take-up and experiences help drive Suncorp's solid FY21 performance
Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...
shiree Gilroy
Catch Group combines commercial and marketing role
I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...
Jack Reacher
Report: Marketers failing to realise the benefits of customer loyalty programs
One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...
Vaishnavi Pillai
Women in leadership the focus on International Women’s Day