Travel group says #helloworldrelay chalked up 360,000 engagements across its social channels
Travel group, Helloworld, is claiming its recent #helloworldRelay social media initiative a success after chalking up more than 10,000 enquiries from customers over a seven-day sales period.
Partnering with over 60 countries and 80 lead Instagrammers, the activity was based around an Instagram relay, #helloworldRELAY, that captured and showcased countries, cities, people and places, through images on World Tourism Day (27 September).
As part of the campaign, live content from the #helloworldRELAY hashtag was captured and distributed dynamic updates across Adshel’s Sydney Trains digital screens, engaging audiences and encouraging them to interact and share their own experiences and photos.
Twenty-nine Instameets were also hosted globally from 70 participants including a double-decker bus in Hobart, paddleboards in lord Howe Island, and the top of Blackcomb Mountain in Whistler, Canada.
According to Helloworld, the relay gained a worldwide audience of more than 260 million including 8.1 million Australians, off the back of 16.515 Instagram posts, 5,391 tweets and 1077 Facebook interactions. The company also claimed it reached an audience of 22.8 million on Instagram, with the most popular images including the US, Thailand, NSW, Oman and England.
In addition, more than 360,000 engagements took place across its social channels, all of which resulted in more than 10,000 enquiries from customers over a seven-day period, Helloworld said.
Helloworld CMO, Kim Portrate, said the #helloworldrelay is one of many campaigns being run for the brand over the course of the next year.
“The successful global sale we hosted immediately after the relay also showed that we were able to turn lookers into bookers of travel with increases in sales,” she said.
Check out our profile of Helloworld's CMO, Kim Portrate, as part of the inaugural CMO50.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...
PRO IT MELBOURNE
Cultivating engaging content in Account-based Marketing (ABM)
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line