ANZ plans to appoint a dedicated group executive responsible for digital transformation as part of a leadership restructure.

Tourism Australia is tapping into a host of cutting-edge virtual reality and 360-degree mobile technologies as part of its latest marketing campaigns promoting Australia to the world.

Poor data management, quality and access are hindering marketers from realising significant returns on investments into marketing automation platforms, a new report claims.

Australian-based artificial intelligence software company, Complexica, has recruited former global analytics and data chief for Treasury Wine Estates as its new director of data science to help expand its market presence.

Gartner claims the list of technologies that help improve and support customer experiences is a long and growing one. But that hasn’t stopped the analyst firm from coming up with a top 10 list of CX technologies seen as increasingly vital in winning the customer-brand battle.

Marketers looking to deliver exceptional customer experiences are increasingly turning to personalisation. But a new report has found most are still struggling to deliver, with less than three in 100 boasting the single customer view needed to turn discrete marketing activities into ongoing, targeted customer engagements.

The Australian Taxation Office (ATO) has extended the use of voice biometrics technology to its mobile app in a bid to provide more consistent multi-channel experiences to citizens while boosting security and productivity.

Consumers will actively seek out certain types of mobile-based campaigns and promotional offers if they directly or immediately benefit them, a new report claims.

When Google tells us it blocked 780 million bad ads last year, is that a sign that things are getting better?

Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages. Unfortunately, it hasn't delivered on that promise, and some marketing experts wonder if it ever will.

This week's top marketing and ad tech stories features Adobe, Salesforce, Software AG, StructuredWeb, Adestra, VoiceBase, Estimote, IBM, Infinite Analytics and Narrative Science.

IBM has appointed its first chief marketing officer for Australia and New Zealand.

Online food ordering company, Menulog, has brought on two new senior marketing executives to drive growth for its brands in Australia and New Zealand.

Tyre purchasing has traditionally been an offline affair in Australia, but JAX Tyres spotted a valuable opportunity to take its business to the ecommerce space. And over the past 18 months, the retailer has rapidly gained a competitive lead in the industry thanks to its digital edge.

Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.

Village Cinemas’ marketing chief says a live innovation project running across Melbourne venues this week is not just about finding new ways of incorporating mobile into its offering, it’s about customer centricity.

Organisations this year will shift towards actionable change through human-centred design as customer expectations become more ‘liquid’, a recent report claims.

No more long ATM queues or credit card hassles, now you can pay your way through a day at the races with your mobile phone, with the rollout of Clipp’s cashless technology by the Australian Turf Club.

High-end department store Neiman Marcus wants to improve more than its customer online buying experience. The company is working to use technology to merge its online and brick-and-mortar efforts.

Improving fan experiences through real-time, data-driven storytelling and unified digital platforms is the name of the game for Tennis Australia during this year’s Australian Open.