Aus Post promotes gift cards for Christmas with Shazam and gift-wrapped bus shelters

Australia Post taps into Shazam's m-commerce offering to allow commuters to purchase gift cards directly online

Australia Post has partnered with Shazam’s m-commerce solution and Adshel bus shelters in two Australian cities to promote its Load&Go gift cards for Christmas.

The campaign sees Australia Post ‘gift-wrap’ selected Adshel bus shelters in Melbourne and Brisbane, and encourages consumers to directly purchase the gift card by ‘Shazaming’ the ad through the in-app camera on their mobile phone. Doing so takes the consumer to an Australia Post online page where they can complete the purchase.

The campaign represents a partnership between Australia Post, Dentsu Mitchell, Adshel, GPY&R and Shazam.

“It is great to see an idea come to life so relevant for consumer needs at this time of year, and enabled by innovation that makes interaction and fulfilment easy,” said managing director of Australia Post's out-of-home specialist Posterscope, Joe Copley.

The campaign is appearing on outdoor panels until 13 December.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in