Australian online ad spend has surged again in the September quarter according to a recent report by IAB and PWC
Australian online advertising spend has surged again for the quarter ending September 2015, with mobile and video ad spend on the rise.
The latest IAB/PWC Online Advertising Expenditure Report (OAER) showed online advertising delivered 33 per cent year-on-year growth for the quarter ending September 2015, reaching $1.565bn. General display advertising was the leading sector for the quarter, achieving 53 per cent year-on-year growth, while classifieds grew 28 per cent and search and directories grew 21 per cent.
According to the latest CEASA analysis for the six months ending June 2015, online advertising now accounts for 41.3 per cent of total advertising revenue, up from 36 per cent last report.
Mobile advertising expenditure increased to $418.9 billion in the September quarter, with smartphones now holding 67 per cent of the device category share and tablets at 33 per cent. Video advertising also maintained its strong performance, recording an increase of 107 per cent year on year to reach $128.9m of the total ad expenditure.
“In a time when other advertising mediums are challenged, there is no doubt that consumers adoption of interactive screens is driving advertiser optimism and thus interactive ad budget growth,” IAB Australia CEO, Alice Manners, said. “These OAER figures definitively cement interactive advertising’s position as the largest ad segment in the Australian marketplace and confirm marketers’ confidence in using digital to reach consumers.”
Across the industry sectors motor vehicles and real estate maintained their dominance of the general display market in the September quarter 2015, with the same two industry categories making up 27.3 per cent of general display in the equivalent prior year quarter.
According to the report, FMCG now dominates video advertising, with a 17 per cent with the health, beauty, pharmaceuticals and motor vehicles categories the other leading industry categories in video display advertising.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club