Australian online ad spend has surged again in the September quarter according to a recent report by IAB and PWC
Australian online advertising spend has surged again for the quarter ending September 2015, with mobile and video ad spend on the rise.
The latest IAB/PWC Online Advertising Expenditure Report (OAER) showed online advertising delivered 33 per cent year-on-year growth for the quarter ending September 2015, reaching $1.565bn. General display advertising was the leading sector for the quarter, achieving 53 per cent year-on-year growth, while classifieds grew 28 per cent and search and directories grew 21 per cent.
According to the latest CEASA analysis for the six months ending June 2015, online advertising now accounts for 41.3 per cent of total advertising revenue, up from 36 per cent last report.
Mobile advertising expenditure increased to $418.9 billion in the September quarter, with smartphones now holding 67 per cent of the device category share and tablets at 33 per cent. Video advertising also maintained its strong performance, recording an increase of 107 per cent year on year to reach $128.9m of the total ad expenditure.
“In a time when other advertising mediums are challenged, there is no doubt that consumers adoption of interactive screens is driving advertiser optimism and thus interactive ad budget growth,” IAB Australia CEO, Alice Manners, said. “These OAER figures definitively cement interactive advertising’s position as the largest ad segment in the Australian marketplace and confirm marketers’ confidence in using digital to reach consumers.”
Across the industry sectors motor vehicles and real estate maintained their dominance of the general display market in the September quarter 2015, with the same two industry categories making up 27.3 per cent of general display in the equivalent prior year quarter.
According to the report, FMCG now dominates video advertising, with a 17 per cent with the health, beauty, pharmaceuticals and motor vehicles categories the other leading industry categories in video display advertising.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia
Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...
soham
How to manage social media during Covid-19