ANZ Stadium's CMO switches to The Star

Takes up new role of GM of marketing and entertainment from January

Melinda Madigan
Melinda Madigan

ANZ Stadium’s GM of marketing and membership, Melinda Madigan, is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.

In the new position, Madigan will be responsible for marketing, communications, brand, digital, media and PR, entertainment, loyalty, sponsorship/partnerships spanning right across the gaming, dining, bars, events, hotel, retail and entertainment offerings. She will also work alongside The Star Sydney’s senior management team to achieve the property’s growth, brand and guest experience objectives.

Madigan has been with ANZ Stadium for nearly three years, coming on in the new CMO role in February 2013 after spending the previous eight months as the GM of marketing for Crown Melbourne. She left the role in order to return to Sydney.

Madigan’s resume also includes marketing roles with the Australian Turf Club, Sydney Turf Club, Norths Leagues Club and International Gaming Technology.

CMO understands her last day with ANZ Stadium is 11 December and she joins The Star on 11 January, pending regulatory approval.

The Star Sydney managing director, Greg Hawkins, described the role as pivotal in affirming the group’s vision to become the leading integrated resort in Australia.

“I am looking forward to being a part of The Star Sydney’s team and working alongside some of Australia’s leading tourism and hospitality professionals,” Madigan said. “The Star offers so much to Sydneysiders, domestic and international tourists, including a world-class casino, five-star accommodation, the impressive Event Centre and over 20 bars and restaurants – I am excited to have the opportunity to drive the strategy that will continue to propel The Star forward as Sydney’s leading events and entertainment destination.”

Read more about Madigan's efforts at ANZ Stadium in her CMO50 submission.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...

Giridhar Prathap Reddy

NAB taps power of AI chatbots for business customer service

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Latest Podcast

More podcasts

Sign in