ANZ Stadium's CMO switches to The Star

Takes up new role of GM of marketing and entertainment from January

Melinda Madigan
Melinda Madigan

ANZ Stadium’s GM of marketing and membership, Melinda Madigan, is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.

In the new position, Madigan will be responsible for marketing, communications, brand, digital, media and PR, entertainment, loyalty, sponsorship/partnerships spanning right across the gaming, dining, bars, events, hotel, retail and entertainment offerings. She will also work alongside The Star Sydney’s senior management team to achieve the property’s growth, brand and guest experience objectives.

Madigan has been with ANZ Stadium for nearly three years, coming on in the new CMO role in February 2013 after spending the previous eight months as the GM of marketing for Crown Melbourne. She left the role in order to return to Sydney.

Madigan’s resume also includes marketing roles with the Australian Turf Club, Sydney Turf Club, Norths Leagues Club and International Gaming Technology.

CMO understands her last day with ANZ Stadium is 11 December and she joins The Star on 11 January, pending regulatory approval.

The Star Sydney managing director, Greg Hawkins, described the role as pivotal in affirming the group’s vision to become the leading integrated resort in Australia.

“I am looking forward to being a part of The Star Sydney’s team and working alongside some of Australia’s leading tourism and hospitality professionals,” Madigan said. “The Star offers so much to Sydneysiders, domestic and international tourists, including a world-class casino, five-star accommodation, the impressive Event Centre and over 20 bars and restaurants – I am excited to have the opportunity to drive the strategy that will continue to propel The Star forward as Sydney’s leading events and entertainment destination.”

Read more about Madigan's efforts at ANZ Stadium in her CMO50 submission.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Awesome information on marketing company..awaiting for your new article on Advisory services and also on below topics.business advisory s...

Wasim Ahmad

CMO's top 8 martech stories for the week - 2 December 2021

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in