ANZ Stadium's CMO switches to The Star

Takes up new role of GM of marketing and entertainment from January

Melinda Madigan
Melinda Madigan

ANZ Stadium’s GM of marketing and membership, Melinda Madigan, is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.

In the new position, Madigan will be responsible for marketing, communications, brand, digital, media and PR, entertainment, loyalty, sponsorship/partnerships spanning right across the gaming, dining, bars, events, hotel, retail and entertainment offerings. She will also work alongside The Star Sydney’s senior management team to achieve the property’s growth, brand and guest experience objectives.

Madigan has been with ANZ Stadium for nearly three years, coming on in the new CMO role in February 2013 after spending the previous eight months as the GM of marketing for Crown Melbourne. She left the role in order to return to Sydney.

Madigan’s resume also includes marketing roles with the Australian Turf Club, Sydney Turf Club, Norths Leagues Club and International Gaming Technology.

CMO understands her last day with ANZ Stadium is 11 December and she joins The Star on 11 January, pending regulatory approval.

The Star Sydney managing director, Greg Hawkins, described the role as pivotal in affirming the group’s vision to become the leading integrated resort in Australia.

“I am looking forward to being a part of The Star Sydney’s team and working alongside some of Australia’s leading tourism and hospitality professionals,” Madigan said. “The Star offers so much to Sydneysiders, domestic and international tourists, including a world-class casino, five-star accommodation, the impressive Event Centre and over 20 bars and restaurants – I am excited to have the opportunity to drive the strategy that will continue to propel The Star forward as Sydney’s leading events and entertainment destination.”

Read more about Madigan's efforts at ANZ Stadium in her CMO50 submission.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in