All the latest martech and adtech news from Alterian, Aprimo, MailChimp, Amplero, zvelo, Taboola, Outbrain, Ooyala and dotmailer.

It’s been some years since every brand on earth decided it desperately needed an app to a forge a ‘meaningful’ connection with its loyal consumers. But with many of those apps now neglected or forgotten in the back folders of consumers’ phones, can apps still create a connection between the brand and its consumers?

Pfizer Australia is rolling out artificial intelligence-based digital analyst tools from Complexica in a bid to improve the pharmaceutical company’s data-driven sales and marketing decision making.

Save the Children’s director of marketing and fundraising, Nicole Brasz, is swapping not-for-profit for education and has left the company after a three-year stint.

Helping teams across Fox Sports understand what data they have and using it to not only solve business problems, but find business opportunities, has led the broadcaster to invest in Domo’s reporting analytics platform.

Twitter and Bloomberg Media are partnering on a 24/7 breaking news network that will be global, live, social and streaming, combining global editorial and news gathering capabilities of Bloomberg with the digital power of Twitter.

Australian entrepreneur, Nick Bell, the man behind WME, one of the largest digital marketing agencies in the country, has sold the company to Melbourne IT for $39 million.

Creating new roles and cross-functional teams, developing customer narratives, ramping up investments into data science teams and martech – these are just a few of the big steps marketers from Juniper Networks, Dell, Wells Faro and Blackrock say their organisations have taken to become more customer experience oriented.

The first thing you notice when you start talking to Box CMO, Carrie Palin, is her knowledge of digital marketing and the way technology and data can facilitate how a business finds relevance, scale and growth. But surprisingly, it was Palin’s passion for building her team and a familial culture that rewards failure as much as success, along with her commercial attitude and belief in the strategic role CMOs must play today, that really captured our attention.

Advertising and PR giant Dentsu Inc announced its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100 per cent stake in in leading Aussie data-driven agency and Adobe specialist Accordant.

Traditional FTA TV spend has dropped as digital advertising spending continues to climb, according to a new report by the Commercial Economic Advisory Service of Australia (CEASA).

Finding a balance between dynamic, personalised communication that is subtle and effective and content that crosses the creepy line is the ongoing ambition for Trade Me head of marketing automation, Anna McLachlan.

It’s official: Oracle is joining the throng of marketing and enterprise technology players jumping aboard the artificial intelligence bandwagon. We chat with the vendor's group product management lead for Marketing Cloud, Steve Krause, about what it means, where AI in customer experience is headed, and what it all means for CMOs.

All the latest martech and adtech news from Zeta Global, Oracle, Marketo, Microsoft, Optimizely, AdRoll, Rocket Fuel and Hootsuite.

Artificial intelligence-based apps that blend first and third-party data for better customer engagement interactions, real-time chatbots, and mobile enhancements are among the raft of new capabilities launched by Oracle for its Marketing Cloud platform this week.

Brands looking to foster stronger customer ties should start by looking inside their own four walls and build advocacy from the outside in, Marketo’s CMO claims.

Tempering short-term expectations of technology and ensuring staff can not only access customer insights, but act on them in any channel, have been key learnings in customer experience for La-Z-Boy.

In late 2015, HP was reborn as a PC maker following a split of the parent organization, Hewlett-Packard. At the time, HP was a lost cause, and its double-digit decline in PC shipments was a main reason for the split.

The majority of CMOs leading global brands say they are unsatisfied or very unsatisfied with customer retention rates, but aren’t doing enough to decrease churn and capture increased consumer wallet share, new research has found.

The Internet of Things (IoT) is set to revolutionise our world, with a recent McKinsey report predicting almost 50 billion objects around us will be connected by 2020.