Connecting organisational dots, cutting through complexity and removing corporate hierarchies are just a few of internal changes CMOs are tackling in order to bring the next generation of marketing into their enterprises.

Marketers must not only be in the business of IT today, they need to be in the business of IT security.

Marketers are in an arms race against the “finite attention spans” of consumers and must put value over volume if they want to avoid diminishing digital marketing returns, Marketo’s chief executive claims.

Adopting metrics that reflect what matters most to the customer, learning from social moments of truth and ensuring your marketing approach pivots on value are some of the ways senior marketers are striving to listen, learn and inspire customers.

United Airlines has announced it has scrapped its plans to make CEO Oscar Munoz chairman in 2018, following the infamous forcible removal of a passenger that made global headlines as an epic customer service disaster.

Fibit has launched Adventure Races, a new virtual race platform designed to boost health competition between friends and family on the move.

Marketo has acquired US-based sales software vendor, ToutApp, as part of efforts to extend its platform out of marketing automation and into wider engagement management.

Goodlife Health Clubs’ move to adopt real-time analytics and souped up business intelligence has delivered rapid transformation for the fitness firm.

Amazon has now confirmed it is coming to Australia, with a banner already on its Aussie website promoting the Amazon Marketplace to local retailers and brands.

Shoppers are becoming more digitally savvy as ecommerce disrupts the retail game, but while some Aussie bricks and mortar retailers are facing a meltdown, others who are embracing tech are fast-tracking their competitive reign.

All the latest martech and adtech news from Oracle, MediaMath, Leadspace, Taboola, Aprimo, Get Smart and more

​UNSW’s dedicated new marketing division is beefing up its digital marketing strategy as it looks to centralise operations and make marketing a formidable force, according to its newly appointed vice-president international marketing and communications.

Australian ticketing live entertainment and data analytics company TEG announced it conducted one of the country’s largest data science exercises to help determine its market segments and gain key insights into the ‘entertainment gene’ that drives its customers’ decisions and preferences.

Oracle has hit the acquisitions trail again, purchasing media measurement and verification company, Moat, in order to shore up its position as a data and measurement provider.

Lego Australia's senior director of marketing, Troy Taylor, has clinched the general manager role of Lego’s Hong Kong, Taiwan and Macau business - a post that will see him build brand awareness and put more brick into the hands of children at a time of digitisation and shrinking physical play times.

​The Australian Government is abolishing the 457 Visa program in a move the Prime Minister, Malcolm Turnbull, says is about putting Australian citizens first for local jobs.

Sponsoring sporting teams to boost your brand image can seem like a great idea when the team you back is winning. Less so of course when their fortunes turn. But for independent financial services provider, CMC Markets, supporting the NSW Waratahs Super Rugby team has helped align the company with a key customer segment and shared values in the Australian market.

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

New research reveals that how candidates are treated in the job search process directly impacts how they view your company as consumers.

Just 12 Marcs and David Lawrence stores will be operating after the sale of the embattled fashion retailers to Myer, its administrators have confirmed.