A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
New network will feature a mix of user-generated breaking news video from citizens
Twitter and Bloomberg Media are partnering on a 24/7 breaking news network that will be global, live, social and streaming, combining global editorial and news gathering capabilities of Bloomberg with the digital power of Twitter.
Twitter’s latest partnership with Bloomberg follows on the heels of an earlier deal to broadcast live coverage of the US presidential debates in September 2016, which followed an earlier deal to stream some of Bloomberg’s shows.
But the latest deal reportedly goes much deeper, enabling Bloomberg to provide 24/7 free streaming-video content via Twitter to its more than 328 million monthly users.
“Today’s global news consumer wants and needs more than what's currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up,” Bloomberg Media CEO, Justin Smith, said in a statement.
“With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world's fastest and most credible modern news source.”
Launching later in 2017, the new network will feature a mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world. The network will be interactive, rich with social content and consumable on any device.
Twitter COO, Anthony Noto, said the partnership will bring “innovation in news” to the market.
“Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” Noto said.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system