Twitter gets cozy with Bloomberg in streaming-video deal

New network will feature a mix of user-generated breaking news video from citizens

Twitter and Bloomberg Media are partnering on a 24/7 breaking news network that will be global, live, social and streaming, combining global editorial and news gathering capabilities of Bloomberg with the digital power of Twitter.

Twitter’s latest partnership with Bloomberg follows on the heels of an earlier deal to broadcast live coverage of the US presidential debates in September 2016, which followed an earlier deal to stream some of Bloomberg’s shows.

But the latest deal reportedly goes much deeper, enabling Bloomberg to provide 24/7 free streaming-video content via Twitter to its more than 328 million monthly users.

“Today’s global news consumer wants and needs more than what's currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up,” Bloomberg Media CEO, Justin Smith, said in a statement.

“With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world's fastest and most credible modern news source.”

Launching later in 2017, the new network will feature a mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world. The network will be interactive, rich with social content and consumable on any device.

Twitter COO, Anthony Noto, said the partnership will bring “innovation in news” to the market.

“Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” Noto said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...

Prince Arora

5 brand strategy lessons from Gelato Messina

Read more

Thanks for sharing! Meet the Softcrylic team at Adobe Summit 2019. This team works with a broad range of clients helping solve complex bu...

Anderw Hagel

What Richard Branson has to say about experience delivery, leadership and disruption

Read more

Latest Podcast

More podcasts

Sign in